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PVH names Olympic gold medallists as Izod brand envoys
17
Mar '17
PVH has named Olympic gold medallists and tennis players, Bob Bryan and Mike Bryan as official brand ambassadors for its Izod brand. The Bryan brothers made their first appearance in Izod advanced performance apparel, including branded shirts, shorts, hats, and socks at the BNP Paribas Open in Indian Wells which ran from March 6-19, 2017.

They will also appear in an Izod national advertising campaign, premiering this spring and will also partake in retail store and media appearances.

“We think there is no better pair to represent the Izod brand both on and off the court, given their youthful spirits, and long-standing reign as champions in tennis,” said Mike Kelly, executive vice president of marketing for PVH. (AR)

Fibre2Fashion News Desk – India


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