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PVH to produce Nike-branded men's underwear

02
May '19
Pic: PVH/Tommy Hilfiger
Pic: PVH/Tommy Hilfiger
PVH Corporation, one of the world’s largest apparel companieshas entered into a licensing agreement with Nike, Inc for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear. With this addition, The Underwear Group will expand its strong portfolio which includes Calvin Klein, Tommy Hilfiger, Olga, Warner’s and True & Co.

The partnership using PVH’s innovative underwear platform will deliver exciting Nike men’s underwear products, supported by complementary commitments to quality standards and corporate responsibility.

PVH’s Center of Excellence for Underwear will produce the underwear.

“We are incredibly proud to be working with Nike, as this is an opportunity for two great companies to build on each other’s strengths, making it a win-win for everyone, especially consumers,” said PVH’s Cheryl Abel-Hodges, president of Calvin Klein North America and The Underwear Group.

PVH sets the standard of style as one of the most admired fashion and lifestyle company in the world. Its portfolio of iconic brands includes Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, Warner’s and Izod. (RKS)

Fibre2Fashion News Desk – India


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