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Rag & Bone appoints Stefanie Strack as new CEO

10
Aug '18
Stefanie Strack/Courtesy: Business wire
Stefanie Strack/Courtesy: Business wire
Rag & Bone, an American fashion label, has announced that Stefanie Strack has been named as its chief executive officer. The appointment will become effective September 10, 2018, at which time she will also be appointed to the Rag & Bone Board of Directors. Marcus Wainwright, the current CEO, will assume a new title as founder and chief brand officer.

Stefanie brings fresh perspective, energy, and strong leadership to Rag & Bone where she will focus on digital transformation and deepening the consumer connection globally across wholesale and direct-to-consumer. As an advocate for a more elevated, connected consumer experience, she will challenge the traditional product cycle and ignite the brand to become more personalised and responsive. Stefanie’s leadership style is uniquely suited to cultivate an inclusive and purpose-driven brand, which remains true to Rag & Bone’s focus on originality, quality and authenticity, according to a press release.

Marcus Wainwright, Rag & Bone founder and chief brand officer said, “I am beyond thrilled that Stefanie will be joining the company and I see her as a true partner. Stefanie brings us a wealth of experience in key strategic areas and personifies the Rag & Bone woman. Her coming on board allows me to focus on what I love, which is designing great product and continuing to build the Rag & Bone brand. Rag & Bone has always challenged the status quo, always trying new ways of doing things. I know that Stefanie will continue that tradition of challenge and innovation leading us to an awesome future as a brand with a purpose and a singular focus on the customer.”

Stefanie Strack said, “As a professional, I have been inspired by Rag & Bone for years, and as a customer the brand has held a unique place in my heart. Authenticity is the essence of Rag & Bone, and I see that reflected throughout the Rag & Bone team. I am excited to be a part of this incredible culture, one that has purpose, passion and inspiration.”

Strack has spent the last 14 years at Nike Inc., in a variety of operational and business roles, and has been an integral part of the Nike’s Corporate Leadership Team. Most recently, she held the position of vice president/general manager of Nike Express Lane, leading a global effort to meet evolving consumer needs with improved speed to market.

Through her culture-first, inclusive approach, Strack has become an innovative thought leader in the footwear and apparel industry and her extensive experience in leading, innovating and scaling visionary initiatives, will guide the evolution of Rag & Bone. Her arrival comes as Rag & Bone prepares to accelerate its direct-to-consumer efforts. Having already become known as an industry disruptor, this appointment signals the next evolution in a brand consistently recognised for its uniquely individualistic and innovative approach. (GK)

Fibre2Fashion News Desk – India


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