Ralph Lauren expanding digital presence globally

01 Feb '18
2 min read
Courtesy: Ralph Lauren
Courtesy: Ralph Lauren

With a view to expand its digital presence globally, Ralph Lauren Corporation is making new appointments. Alice Delahunt will take over the newly created role of chief digital officer, reporting directly to Patrice Louvet, chief executive officer, and will be a part of the executive leadership team. Delahunt joins Ralph Lauren most recently from Burberry.

She will take over in April and be responsible for elevating the company’s global digital platforms and enhancing the digital experience for consumers across all channels to drive consumer acquisition, retention, value and revenue.

“We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver,” said Louvet. “We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”

Delahunt joins Ralph Lauren most recently from Burberry, where she served as director of Digital Marketing and led digital innovation on social media platforms globally. Delahunt began her career at JWT London and received a degree in Business and Political Science from Trinity College in her native Ireland.

The company has also appointed new senior leaders to support its evolution across e-commerce in North America and internationally. Laura Porco has been appointed senior vice president, E-Commerce for Ralph Lauren North America. Porco formerly ran e-commerce for Ralph Lauren's Club Monaco brand and was previously with Amazon for 12 years where she led the launch of Kindle Books and MYHABIT.com.

Galen Hardy will take on the role of senior vice president, Club Monaco E-Commerce and Business Operations, joining the company from Zappos where he oversaw Apparel Merchandising, owning the growth and direction of Zappos.com’s clothing business.

Valeria Juarez will assume the role of senior vice president, E-Commerce, International. She served as Senior vice president, E-Commerce, EMEA since 2016 and, prior to joining Ralph Lauren held various senior roles at Amazon UK and Diageo.

To support Ralph Lauren’s global digital expansion, the company is strengthening its senior leadership across its Information Technology organisation as well. (SV)

Fibre2Fashion News Desk – India

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