Home / Knowledge / News / Apparel/Garments / Ralph Lauren expanding digital presence globally
Ralph Lauren expanding digital presence globally
01
Feb '18
Courtesy: Ralph Lauren
Courtesy: Ralph Lauren
With a view to expand its digital presence globally, Ralph Lauren Corporation is making new appointments. Alice Delahunt will take over the newly created role of chief digital officer, reporting directly to Patrice Louvet, chief executive officer, and will be a part of the executive leadership team. Delahunt joins Ralph Lauren most recently from Burberry.

She will take over in April and be responsible for elevating the company’s global digital platforms and enhancing the digital experience for consumers across all channels to drive consumer acquisition, retention, value and revenue.

“We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver,” said Louvet. “We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”

Delahunt joins Ralph Lauren most recently from Burberry, where she served as director of Digital Marketing and led digital innovation on social media platforms globally. Delahunt began her career at JWT London and received a degree in Business and Political Science from Trinity College in her native Ireland.

The company has also appointed new senior leaders to support its evolution across e-commerce in North America and internationally. Laura Porco has been appointed senior vice president, E-Commerce for Ralph Lauren North America. Porco formerly ran e-commerce for Ralph Lauren's Club Monaco brand and was previously with Amazon for 12 years where she led the launch of Kindle Books and MYHABIT.com.

Galen Hardy will take on the role of senior vice president, Club Monaco E-Commerce and Business Operations, joining the company from Zappos where he oversaw Apparel Merchandising, owning the growth and direction of Zappos.com’s clothing business.

Valeria Juarez will assume the role of senior vice president, E-Commerce, International. She served as Senior vice president, E-Commerce, EMEA since 2016 and, prior to joining Ralph Lauren held various senior roles at Amazon UK and Diageo.

To support Ralph Lauren’s global digital expansion, the company is strengthening its senior leadership across its Information Technology organisation as well. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 6th Mar 2021

USTR releases 2021 President’s Trade Agenda, 2020 Annual Report

The Office of the United States Trade Representative recently...

Pic: Jilsander

Fashion | On 6th Mar 2021

Italy's OTB acquires Jil Sander brand from Onward Holdings

Japan's Onward Holdings has announced selling its loss-making Jil...

Pic: Shutterstock

Apparel/Garments | On 6th Mar 2021

Garment industry coalition calls for democracy restoration in Myanmar

A coalition of nine EU and US initiatives linked to the garment,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Anurag Mohota,

Anurag Mohota

Located in the heart of cotton growing belt of India, Gimatex is a...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Atul Mittal,

Atul Mittal

Established in 1997, Pratibha Syntex produces over 60 million pieces of...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search