Home / Knowledge / News / Apparel/Garments / Ralph Lauren hires senior executives for leadership team
Ralph Lauren hires senior executives for leadership team
20
Feb '17
Courtesy: Ralph Lauren
Courtesy: Ralph Lauren
Ralph Lauren Corporation, a global leader in clothing, marketing and distribution of premium lifestyle products, has appointed two senior executives to solidify its leadership team in support of its Way Forward Plan. Jonathan Bottomley will be leading enterprise-wide marketing of the brand and Tom Mendenhall will be heading all men's brand functions.
 
Bottomley has been tapped as chief marketing officer, which is a newly created role in the company. He will be responsible for developing Ralph Lauren's brand voice, leading the global marketing team and forming cut-through marketing strategies across the company's brands.
 
Mendenhall has been named brand president, Men's Polo, Purple Label and Double RL. In this newly created role, all men's brand functions will be reporting to Mendenhall, including design and merchandising, and he will be charged with maximising brand strength to improve sales growth.
 
 "As we write our next chapter, we continue to add exceptionally strong leaders with the passion, energy, and talent to lead our company into the future," said Ralph Lauren. "Both Jonathan and Tom bring a fresh perspective and incredible depth of brand experience to Ralph Lauren. They each have impressive track records and we are looking forward to welcoming them into our leadership as our evolution continues."
 
Bottomley joins Ralph Lauren from Vice Media, where he served as chief strategy officer. Mendenhall joins Ralph Lauren from Tom Ford International, where he worked as chief operating officer for more than a decade, working alongside Tom Ford to build the brand from its inception.
 
Hermann, president of global brands at Ralph Lauren Corporation added, "Jonathan and Tom will play critical roles as we move forward in our evolution as a brand and company. Jonathan's innovative, integrated approach will bring freshness and cohesion to our iconic marketing efforts, while Tom's proven experience and recognized excellence in men's will support our continued growth in this category." (PA)
 

Fibre2Fashion News Desk – India


Must ReadView All

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Pic: Shutterstock

Apparel/Garments | On 30th Nov 2020

Gap reports sales of $3.99 bn in Q3 FY20

Gap Inc, a US-based specialty apparel company, has reported its...

Interviews View All

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

KK Lalpuria,

KK Lalpuria

Indo Count Industries is an India-based home textile company engaged in...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search