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Rank & Style reaches 1 M monthly users milestone

Feb '19
Courtesy: Businesswire
Courtesy: Businesswire
Rank & Style, the sustainable fashion, beauty and lifestyle startup that simplifies shopping, has reached the milestone of one million monthly users in January 2019. Its proprietary algorithm analyses the products consumers are searching for most, and curates top 10 lists for desired shopping categories, reducing time people spend browsing on the web.

Rank & Style has mobile-optimised, shoppable links which reduce the time people spend browsing on the web, working toward a more sustainable online retail future.

“People want to be able to spend more time on their lives and less time stuck behind a screen,” said Jamie Chandlee, CEO of Rank & Style. “With an increasing trend toward intentional digital detox, now more than ever is a crucial time to harness technologies that mitigate our digital intake and simplify everyday time-consuming tasks like shopping. Rank & Style empowers individuals to cut the shopping noise by using data to show them the products they want most. As a working mom of two, I’m thrilled to see Rank & Style continue helping other busy individuals have more time for the important parts of their lives; their families, friends and passions. By helping reduce people’s digital consumption and time behind a screen, we hope sustainable online platforms like Rank & Style can help create a more present and balanced society.”

While online shopping was created to save people time versus shopping brick-and-mortar, last year the average American spent 24 hours a week online with a reported 1.7 hours a day spent shopping at work. Research from Statista also notes that, by 2021, global e-commerce sales are estimated to rise to $4.8 trillion, double 2017’s revenues of $2.3 trillion. Online shopping isn’t going away, but Rank & Style heralds a cultural shift that enables people to be more present, balanced and digitally disconnected by leveraging technology and data to streamline the process.

“We’re thrilled to see the incredible success our partnership with Rank & Style has driven for our brand,” says Ed Boyle, senior director of Growth Marketing at Bonobos. “In just one year of partnering, we’ve seen significant results and we’re excited to see where the partnership takes us next.”

Founded in 2013, Rank & Style is a shopping platform that uses technology to provide trusted recommendations on fashion, beauty and lifestyle products to make shopping simple again. (SV)

Fibre2Fashion News Desk – India

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