Home / Knowledge / News / Apparel/Garments / Reebok unveils first product from "Cotton + Corn"

Reebok unveils first product from "Cotton + Corn"

21
Aug '18
Courtesy: Reebok
Courtesy: Reebok
Global fitness brand Reebok has unveiled the first product from its “Cotton + Corn” sustainable products initiative, announced last year. The programme aims to produce footwear with “things that grow” to create sustainable products. The sneaker, the NPC UK Cotton + Corn, is constructed from an upper made of 100 per cent cotton, and a corn-based sole.

The shoe has insoles that are derived from castor bean oil and comes in packaging that is 100 per cent recycled.

“Most athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems,” said Bill McInnis, head of Reebok Future. “With 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. At Reebok, we thought ‘what if we start with materials that grow, and use plants rather than oil-based materials?’ By using sustainable resources as our foundation, and then through ongoing testing and development, we were able to create a plant-based sneaker that performs and feels like any other shoe.”

“The NPC UK Cotton + Corn is the only footwear product on the market that has been certified as containing 75 per cent USDA certified biobased content,” said McInnis. “And this is just the start for us. We are on an ongoing path to create a different type of footwear – so that you can feel good about what you’re wearing and where it came from.”

For the Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance biobased solutions. DuPont Tate & Lyle has developed Susterra propanediol, a pure, petroleum-free, non-toxic product that contains 100 per cent USDA certified biobased content, derived from field corn. Susterra propanediol is used to create the sole of the NPC UK Cotton + Corn footwear. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Clariant

Textiles | On 15th Jul 2020

PolyOne buys colour masterbatch businesses of Clariant

PolyOne Corporation, a global provider of specialised polymer...

Pic: Thiti Sukapan / Shutterstock.com

Apparel/Garments | On 15th Jul 2020

Japan's clothing imports down 6.2% in 2019-20

Japan’s imports of clothing and accessories decreased by 1.5 per cent ...

Pic: CGS

Retail | On 15th Jul 2020

US, UK buyers ready to pay more for sustainability: survey

The United Kingdom is home to more eco-friendly consumers, but both...

Interviews View All

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Software Firms, Head honchos

Software Firms
Head honchos

Blockchain technology will shorten lead times

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Ken Butts,

Ken Butts

The mission of Swiss company Datacolor is to empower its customers to make ...

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search