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Respect Your Universe to enter into the US
Mar '18
Courtesy: RYU
Courtesy: RYU
Respect Your Universe or RYU, the creators of urban athletic apparel, is entering into the US through SPL Realty Partners. There are three signed leases in this connection - Williamsburg, Brooklyn, Los Angeles, CA, and Newport Beach, CA. The three stores are slated to open in Q2 and Q3 this year. SPL Realty Partners represented RYU in these three transactions.

SPL Realty Partners, a leading national tenant representation firm, has been appointed RYU’s national real estate representative, responsible for the strategic expansion into and throughout the United States.

RYU has leased and will occupy a high profile corner space, located in the Lewis Steel Building in Williamsburg, Brooklyn. This will be the first New York store for the brand. Scott Lifschultz, founder and president of SPL Realty Partners, along with Zach and Garry Steinberg of Lee & Associates in New York, represented RYU in this transaction.

Abbot Kinney in Venice, CA will be home to LA’s first RYU, as the brand leased a corner building between Current Elliott and Rag & Bone. Named the “Coolest Block in America” by GQ Magazine, Abbot Kinney is home to national and international brands including Adidas, Sage Cosmetics, Sweaty Betty, Aviator Nation, Smashbox, Buck Mason, Robert Graham, Warby Parker, Aesop and Blue Bottle Coffee.

RYU will additionally open in a space located next to Nike and across from a newly expanded Lululemon and join high-end brands such as Peloton and Tesla, at Fashion Island in Newport Beach, CA.

Lifschultz said, “RYU is seizing the opportunity to capture the US market with its product differentiation in the active apparel category. The company has a one-of-a-kind brand culture, which stands for Respect. In addition, RYU’s clientele is equally split among men and women, which is unique in the category. We look forward to a long and productive relationship with them."

Marcello Leone, CEO of RYU said, “The US will be a big market for us so it was key to work with a firm that understands our brand positioning and can help with securing locations that will lead to the most growth and exposure for RYU. With SPL’s proven track record in selecting strategic locations for their globally recognised retail customers, choosing SPL to help with RYU’s US rollout was an easy decision.” (SV)

Fibre2Fashion News Desk – India

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