Retail expert Azadea signs exclusive tie-up with URBN

Azadea, a Lebanon-based company, has been successfully operating more than 50 leading international franchise concepts across the Middle East and Africa (MENA) for 40 years and operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and United Arab Emirates.

The URBN brand operates more than 240 stores globally with an online channel offering a well-curated mix of on-trend women’s and men’s apparel and accessories, as well as beauty, intimates and a collection of handpicked vintage clothing. A large portion of the brand’s merchandise is exclusive to URBN, consisting of an assortment of product designed internally and in collaboration with third-party brands.

“We are delighted to welcome URBN to our growing family of brands. Delivering entertaining and exciting experiences for our customers is at the heart of what we do at Azadea,” said G Daher, chief executive officer, Azadea. “As there continues to be a high demand for experiential concepts, we believe URBN will be very well received by our customers across the MENA region,” he added.

“We are pleased to introduce the URBN brand to the Middle East through our unique experiential retail environment. We believe the URBN brand will resonate well in the market and are confident that together with Azadea group, URBN will be a success in the region,” said Stefan Laban, global head of international, URBN.

“Urban Outfitters has enjoyed significant success in the US and abroad and is expected to do the same in the Middle East where new and unique concepts are anticipated,” he added.  (PC)

Fibre2Fashion News Desk – India