Home / Knowledge / News / Apparel/Garments / Retailers are optimistic about IoT technologies: Study
Retailers are optimistic about IoT technologies: Study
08
Nov '16
Retailers in the US were found to be overly optimistic for what the Internet of Things (IoT) may be able to achieve in the future, however, most of them have not yet invested in it, says a recent report. Lack of an infrastructure that can support cutting-edge technologies was cited as one of the reasons why retailers have not yet adopted IoT.

Retail Systems Research (RSR) surveyed 129 retailers across the US for its 2016 benchmark report, The Internet of Things in Retail: Getting Beyond the Hype. Retailers revealed during the survey that executive leadership of retail stores does not grasp the possibilities of IoT and thus, do not push for such initiatives. They also said that their IT teams do not have the necessary bandwidth to tackle new challenges.

“Interest in IoT is fueled by a very real and pressing problem that retailers have today. They have struggled to integrate the store to an otherwise 24x7 anytime/anywhere selling environment. But this has yet to translate into significant investment by all but the most forward-thinking retailers,” said Brian Kilcourse, managing partner at RSR Research and co-author of the report.

The report states that there are three general areas of principal focus that are causing retailers to consider IoT. These include inventory visibility and accuracy, interacting with digitally enabled consumers in the physical store and making the physical store more effective for consumers.

Retailers were unanimous in their desire for a closer level of engagement with consumers via their internet-enabled mobile devices, according to the study. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Oct 2020

Ascent to full recovery likely to be long, uncertain: IMF

The ascent to a full economic recovery will likely be long, uneven...

Pic: Shutterstock

Textiles | On 28th Oct 2020

Pak trade bodies demand duty-free cotton yarn export

Pakistan's value-added textile exporters have urged the government to ...

Pic: Shutterstock

Retail | On 28th Oct 2020

C&A avoids over 116,000 metric tons of GHG emissions

During 2019, C&A avoided more than 116,000 metric tons of greenhouse...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search