Home / Knowledge / News / Apparel/Garments / Retailers meeting multi-channel consumer demands: report

Retailers meeting multi-channel consumer demands: report

Mar '19
Retailers meeting multi-channel consumer demands: report
As more consumers embrace multi-channel shopping, retailers are diversifying investments online and offline to meet customer needs, says the annual State of Retailing Online study released by the US National Retail Federation (NRF) and research and advisory firm Forrester. Retailers clearly see the value of physical stores, particularly as e-commerce costs rise.

“Retailers are evolving with customers’ shopping behaviors by creating a seamless shopping experience online and in store,” NRF vice president of research development and industry analysis Mark Mathews said.

“From pop-up stores to social marketing, retailers are finding innovative ways to engage and acquire new customers,” he added.

More than half of surveyed retailers confirm they will open stores in 2019, and 36 per cent will have a higher store count than in 2018. Only 7 per cent of respondents said their net store count would decrease, according to an NRF press release.

To bolster customers’ store and digital experiences, retailers are increasingly investing in omni-channel fulfilment services, personalisation tactics and mobile marketing. They are also making strides in better measurement and refined omni-channel programmes, says the report.

Retailers are prioritising spending on social marketing and engaging with consumers on mobile devices. For the first time this year, social marketing surpassed search marketing in terms of where retailers are increasing their marketing investments: 55 per cent of surveyed retailers are planning to raise spending on social marketing compared with 51 per cent on paid search. (DS)

Fibre2Fashion News Desk – India

Must ReadView All

Vietnam's south turns strong South Korean investment hub

Textiles | On 25th Mar 2019

Vietnam's south turns strong South Korean investment hub

South Vietnam has turned a major investment destination for South...

Pic: Lanxess

Textiles | On 25th Mar 2019

Lanxess increasing capacity for benzyl alcohol

Specialty chemicals company Lanxess is increasing production capacity ...

Pic: GII Apparel

Apparel/Garments | On 25th Mar 2019

G-III Apparel net sales up 9.6% to $3.08 bn in FY 2019

Net sales for G-III Apparel Group, a company that sources and markets ...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum



Italtex is a leading studio publishing fabric trend-books since 1959....

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search