Home / Knowledge / News / Apparel/Garments / Retailers meeting multi-channel consumer demands: report

Retailers meeting multi-channel consumer demands: report

14
Mar '19
Retailers meeting multi-channel consumer demands: report
As more consumers embrace multi-channel shopping, retailers are diversifying investments online and offline to meet customer needs, says the annual State of Retailing Online study released by the US National Retail Federation (NRF) and research and advisory firm Forrester. Retailers clearly see the value of physical stores, particularly as e-commerce costs rise.

“Retailers are evolving with customers’ shopping behaviors by creating a seamless shopping experience online and in store,” NRF vice president of research development and industry analysis Mark Mathews said.

“From pop-up stores to social marketing, retailers are finding innovative ways to engage and acquire new customers,” he added.

More than half of surveyed retailers confirm they will open stores in 2019, and 36 per cent will have a higher store count than in 2018. Only 7 per cent of respondents said their net store count would decrease, according to an NRF press release.

To bolster customers’ store and digital experiences, retailers are increasingly investing in omni-channel fulfilment services, personalisation tactics and mobile marketing. They are also making strides in better measurement and refined omni-channel programmes, says the report.

Retailers are prioritising spending on social marketing and engaging with consumers on mobile devices. For the first time this year, social marketing surpassed search marketing in terms of where retailers are increasing their marketing investments: 55 per cent of surveyed retailers are planning to raise spending on social marketing compared with 51 per cent on paid search. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Introduction of Trade Act is unacceptable: AmCham Cambodia

Textiles | On 22nd Mar 2019

Introduction of Trade Act is unacceptable: AmCham Cambodia

The American Chamber of Commerce (AmCham) Cambodia is deeply...

Indian e-com, consumer internet firms raise $7 bn in PE-VC

Apparel/Garments | On 22nd Mar 2019

Indian e-com, consumer internet firms raise $7 bn in PE-VC

Indian e-commerce and consumer internet companies have raised over $7 ...

Pic: Under Armour

Apparel/Garments | On 22nd Mar 2019

FLA accepts Under Armour's social compliance programme

The Fair Labour Association (FLA), which promotes and protects...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search