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Returnity joins hands with Silfir on sustainability

Jun '19
Pic: Silfir
Pic: Silfir
Returnity has joined hands with Silfir as the sustainable clothing retailer goes live with its crowdfunding campaign. Silfir will use Returnity’s reusable packaging solutions to provide customers with a reusable shipping bag made from recycled plastic bottles. The collaboration is a move toward zero-waste lifestyle and new self-sustainable circular economy.

Silfir is making the switch to zero-waste lifestyle more accessible. Customers can send garments back for repairs, re-dying and recycling, making it possible to extend the life of each garment and have a profound impact on the environment. At the end of the garment’s life, Silfir recycles the fabric as yarn to be integrated into new sweaters. Their service experience makes this important step towards true sustainable consumption as effortless as possible. Silfir has found that if customers wear clothes just three times longer than usual, their water, carbon dioxide and waste impact decreases by around 60 per cent.

“Consumers aren’t inherently bad, but they are overwhelmed with the task of organising themselves into living a truly sustainable lifestyle. Silfir aims to make responsible consumption easier for consumers,” said founder, Hannah Kromminga. “We offer our customers an end-to-end care service covering the entire lifecycle of their clothes to extend their lifespan, because keeping things for longer is the most sustainable way of consuming.”

“Returnity is delighted to partner with Silfir to design and create the shipping packaging that will contribute to a truly zero-waste lifestyle for their customers, from shipment to return,” said Mike Newman, CEO of Returnity. “We pride ourselves on solving for the increased focus on circular shipping models, consumer attention to sustainability, and brand sensitivity to a differentiated customer experience.”

As the leader in reusable shipping packaging Returnity is the vehicle for the new circular economy, designing and manufacturing the cost-effective and lightweight boxes and bags that are replacing wasteful, expensive, and environmentally harmful polybags and carboard. Returnity helps companies reduce packaging expenses by more than 50 per cent, improve user experience, significantly reduce resource consumption and environmental impact with bags and boxes that are recyclable at the end of their lifespan. (SV)

Fibre2Fashion News Desk – India

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June 2019

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