SATO shows new IoT & RFID solutions at NRF Retail show

18 Jan '18
3 min read
Courtesy: Sato Global Solutions
Courtesy: Sato Global Solutions

SATO Global Solutions (SGS), a wholly-owned subsidiary of SATO Holdings, is showing its IoT, RFID, inventory visibility, and related store performance solutions that bring best parts of the digital shopping experience into the physical store, at the ongoing NRF Retail show, which is being held from January 14 to 16, 2018, in New York City, in booth #4263.

A recent Retail Systems Research study found that 70 per cent of retailers surveyed felt that IoT would drastically change the way they do business. By working with retailers, SGS is deploying uses cases showing the possibilities of IoT in the store. By creating a digital mesh within the store using connected devices – such as RFID labels, beacons and sensors, digital displays, scanners and printers – retailers can re-imagine how shoppers interact with stores. They can empower store associates to provide high-touch service, and enable the store itself to encourage shopper and associate behaviours that drive sales.

IoT has been pegged as complex, cumbersome and expensive, requiring just the right mix of hardware, software and networks. In fact, SGS shows how IoT can be deployed in stages, using small successes to lead into larger deployments. SGS facilitates IoT adoption by creating connection points between inventory, store associates and shoppers that haven’t existed before now. These connection points offer a window into behaviour, response options and actionable data, all integrated to provide a frictionless retail experience.

Today’s low chip prices and significant benefits have made RFID the clear choice for retail brands that want to attract millennials and digital natives. Inexpensive RFID tags on apparel, combined with a network of sensors, can identify location data on merchandise. This allows the network to share real-time, accurate location and status information about every item of tagged inventory with store associates – including purchased items, inventory currently in fitting rooms, misplaced items, or alerts that a store display is low or empty.

Shoppers also benefit from RFID labelling. Once in a fitting room, RFID tags can automatically populate digital displays showing complementary products, sale items or even historical purchases (tied to shopper loyalty data). Just like shopping online, customers can get personalised recommendations, creating opportunities for upselling and building loyalty.

The SGS VISION retail platform seamlessly connects all IoT inputs to continuously gather data and serve up actionable insights, whether to customers or store associates. The platform is designed to be expandable, sustainable and scalable, simplifying digital implementation and creating a foundation for future IoT growth. The net result of this strategy is a “smart” store that improves the in-store experience for all stakeholders, shoppers, store associates, managers and even supply chain partners. (GK)

Fibre2Fashion News Desk – India

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