Home / Knowledge / News / Apparel/Garments / Selfridges' material world boosts sustainable fashion
Selfridges' material world boosts sustainable fashion
Jan '17
Courtesy: Selfridges
Courtesy: Selfridges
British department store chain Selfridges is focusing on sustainable fashion with the introduction of ‘Material World’ project. It aims at the development of sustainable fashion design and retailing. Material World is Selfridges’ first creative project for 2017, which includes eight ethical designers who identify means to reduce damage to environment.

The Material World project will continue till March this year. It will host conversations around developments in sustainable fashion design and retailing, share stories of best future-gazing design and production, while honouring the strengths of traditional textile manufacturing practices in UK and beyond. As part of the project, Selfridges has invited brands to tell their material stories and position provenance and production at the forefront of fashion retail.

It includes eight materials from various popular brands—leather by Swedish label Deadwood, specialist in leather recycling inspired by original vintage styles; luxury fibres by British knitwear label Tengri, presenting a cashmere alternative with their noble yarns, made from Yak wool; cotton by Study New York, label that advocates of socially and environmentally conscious cotton production; denim by Tortoise Denim, a Californian label setting new standards in denim manufacturing; linen by Kilometre, Paris, a label adding unique and bespoke embroidered designs to classic hand-woven pieces; plastic by Dicky Moby, manufactures beautiful sunglasses, handmade in Italy with 97 per cent recycled acetate and bio-acetate, wool by Le Kilt, the British label founded by Samantha McCoach, inspired by her kilt-making heritage and the preservation of original techniques; and viscose by Vyayama, a New York athleisure label providing an alternative to synthetic yoga wear.

“We are a shop selling ‘stuff’, so let us take a closer look at the very materiality that makes it. Material World will examine sustainable textile development, with a focus on social, local and global production stories. The project will explore current problems and their impact as well as presenting solutions and ideas, with honesty and humour, in a retail environment. Through Material World we want to invite consumers and the industry to refashion the way we think about our clothes, and how we talk about sustainability,” said Linda Hewson, Selfridges’ creative director. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 25th Nov 2020

Bangladesh reduces REX fee for RMG export to EU

Bangladesh's Export Promotion Bureau recently reduced the service...

Pic: Shutterstock

Textiles | On 25th Nov 2020

EACHAM-LOBA MoU to improve logistics between Cambodia, PRC

Cambodia's Logistics Business Association (LOBA) and the European...

Pic: Shutterstock

Apparel/Garments | On 25th Nov 2020

JETRO, Bangladesh's CCCI sign MoU to foster trade ties

The Japan External Trade Organisation (JETRO) and Chittagong Chamber...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Top executives, Retailers

Top executives

Weak rupee breeds inflation

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search