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Shefit better in reducing breast bounce: CMU study

Sep '18
Courtesy: Shefit
Courtesy: Shefit
The Shefit Ultimate Sports Bra has been found to significantly reduce breast bounce compared to other leading sports apparel companies, according to a study carried out by the Central Michigan University Motion Analysis Centre. The study analysed breast motion related to five common exercises – jumping jacks, running, high knees, side twists, and walking.

The subjects, ranging in sizes from A - I cup, engaged in five common exercises – jumping jacks, running, high knees, side twists, and walking. For all high-impact activities, Shefit's Ultimate Sports Bra resulted in the largest reductions in breast motion and bouncing compared to other sports bras.

The study measured the performance and support of the Shefit Ultimate Sports Bra for reducing undesirable and uncomfortable breast motion against sports bras from leading brands including Adidas, Brooks Moving Comfort, Move Performance Apparel, Nike, and Under Armour.

“It was revealing to see just how effective Shefit was when put to the test,” said Joseph Langenderfer, co-principal investigator at Central Michigan University Motion Analysis Centre. “For some of the exercises performed, Shefit was remarkably better than the leading competitors on reducing breast movement. I was surprised to see that a supportive sports bra alone could enable women to have such a significantly better work out and output performance.”

Overall, the study found that Shefit's Ultimate Sports Bra provides significant reductions in breast motion and bouncing compared to other bras tested. There was 38 per cent less bounce when performing high knees, 33 per cent less bounce when running, 26 per cent less bounce when walking, and 24 per cent less bounce when performing jumping jacks.

The study is a remarkable finding for a self-funded company started in 2011 by wife, mother, former collegiate athlete and professional International Federation of Bodybuilding and Fitness competitor, Sara Moylan. Moylan’s story is similar to how the first sports bra was created by two women in 1977 using just two jockstraps. After years of frustration from lack of support from traditional sports bras and the desire to set her own level of support, Moylan decided she was going to invent a supportive sports bra, and created the first Shefit prototype using a maternity bra and hot glue gun. Now selling bras to women of all shapes and sizes, Shefit has reinvented the sports bra industry with a design that fills a 40-year void, liberating women from bounce and discomfort.

“It is remarkable to see these types of results from a company that has created products with their own means,” said Jeffry Aronsson, partner at Shefit. “Shefit has developed systems and earned success in ways you don’t typically see out of companies at this stage of the game. To date, Shefit has grown 362 per cent since 2016 and is fastly approaching the eight-figure mark.”

“I created Shefit after years of frustration from the lack of supportive sports bras on the market,” said Moylan. “To know that the first bra I created with my own hands has transformed into a product that outperforms leading sports apparel companies is exhilarating. I think women are looking for innovative and customisable options, and we are proud to be allowing women of all shapes, sizes, and athletic levels to have their most effective workout simply by offering them the support they deserve.”

Countless studies have shown the impact of a supportive sports bra and the need for a supportive sports bra is greater now than ever. A third of women experience breast pain during exercise, and women’s breast sizes are only increasing. According to a recent study, the average bra size has jumped from a 34B 20 years ago to a 34DD in 2013.

The study was conducted by two Central Michigan University professors, Joseph Langenderfer and Ksenia Ustinova, each with more than 15 years’ experience in biomechanics and motor control research. They each also have more than 25 peer-reviewed publications in these disciplines. Langenderfer is a professor of Mechanical Engineering in the College of Science and Engineering. Ustinova is a professor in the School of Rehabilitation and Medical Sciences, Doctoral Programme in Physical Therapy.

Langenderfer and Ustinova used previous studies from a leader in breast health studies, University of Portsmouth, as a benchmark to create the study. They amplified those studies to create a more in-depth comparison between Shefit and other leading sports apparel companies. (SV)

Fibre2Fashion News Desk – India

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