Home / Knowledge / News / Apparel/Garments / Shefit better in reducing breast bounce: CMU study

Shefit better in reducing breast bounce: CMU study

24
Sep '18
Courtesy: Shefit
Courtesy: Shefit
The Shefit Ultimate Sports Bra has been found to significantly reduce breast bounce compared to other leading sports apparel companies, according to a study carried out by the Central Michigan University Motion Analysis Centre. The study analysed breast motion related to five common exercises – jumping jacks, running, high knees, side twists, and walking.

The subjects, ranging in sizes from A - I cup, engaged in five common exercises – jumping jacks, running, high knees, side twists, and walking. For all high-impact activities, Shefit's Ultimate Sports Bra resulted in the largest reductions in breast motion and bouncing compared to other sports bras.

The study measured the performance and support of the Shefit Ultimate Sports Bra for reducing undesirable and uncomfortable breast motion against sports bras from leading brands including Adidas, Brooks Moving Comfort, Move Performance Apparel, Nike, and Under Armour.

“It was revealing to see just how effective Shefit was when put to the test,” said Joseph Langenderfer, co-principal investigator at Central Michigan University Motion Analysis Centre. “For some of the exercises performed, Shefit was remarkably better than the leading competitors on reducing breast movement. I was surprised to see that a supportive sports bra alone could enable women to have such a significantly better work out and output performance.”

Overall, the study found that Shefit's Ultimate Sports Bra provides significant reductions in breast motion and bouncing compared to other bras tested. There was 38 per cent less bounce when performing high knees, 33 per cent less bounce when running, 26 per cent less bounce when walking, and 24 per cent less bounce when performing jumping jacks.

The study is a remarkable finding for a self-funded company started in 2011 by wife, mother, former collegiate athlete and professional International Federation of Bodybuilding and Fitness competitor, Sara Moylan. Moylan’s story is similar to how the first sports bra was created by two women in 1977 using just two jockstraps. After years of frustration from lack of support from traditional sports bras and the desire to set her own level of support, Moylan decided she was going to invent a supportive sports bra, and created the first Shefit prototype using a maternity bra and hot glue gun. Now selling bras to women of all shapes and sizes, Shefit has reinvented the sports bra industry with a design that fills a 40-year void, liberating women from bounce and discomfort.

“It is remarkable to see these types of results from a company that has created products with their own means,” said Jeffry Aronsson, partner at Shefit. “Shefit has developed systems and earned success in ways you don’t typically see out of companies at this stage of the game. To date, Shefit has grown 362 per cent since 2016 and is fastly approaching the eight-figure mark.”

“I created Shefit after years of frustration from the lack of supportive sports bras on the market,” said Moylan. “To know that the first bra I created with my own hands has transformed into a product that outperforms leading sports apparel companies is exhilarating. I think women are looking for innovative and customisable options, and we are proud to be allowing women of all shapes, sizes, and athletic levels to have their most effective workout simply by offering them the support they deserve.”

Countless studies have shown the impact of a supportive sports bra and the need for a supportive sports bra is greater now than ever. A third of women experience breast pain during exercise, and women’s breast sizes are only increasing. According to a recent study, the average bra size has jumped from a 34B 20 years ago to a 34DD in 2013.

The study was conducted by two Central Michigan University professors, Joseph Langenderfer and Ksenia Ustinova, each with more than 15 years’ experience in biomechanics and motor control research. They each also have more than 25 peer-reviewed publications in these disciplines. Langenderfer is a professor of Mechanical Engineering in the College of Science and Engineering. Ustinova is a professor in the School of Rehabilitation and Medical Sciences, Doctoral Programme in Physical Therapy.

Langenderfer and Ustinova used previous studies from a leader in breast health studies, University of Portsmouth, as a benchmark to create the study. They amplified those studies to create a more in-depth comparison between Shefit and other leading sports apparel companies. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

ASEAN ministers sign agreement on e-commerce

Apparel/Garments | On 17th Nov 2018

ASEAN ministers sign agreement on e-commerce

Member countries of the Association of Southeast Asian Nations...

UK Govt, fashion retailers sign agreement to fight slavery

Fashion | On 17th Nov 2018

UK Govt, fashion retailers sign agreement to fight slavery

John Lewis, M&S, New Look, NEXT, River Island and Shop Direct...

CNTAC delegation from China visits Pakistan

Textiles | On 17th Nov 2018

CNTAC delegation from China visits Pakistan

Chinese investors have expressed a desire to enter into joint...

Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search