>>
Home / Knowledge / News / Apparel/Garments / Shopify announces expanded integration with Instagram
Shopify announces expanded integration with Instagram
25
Mar '18
Courtesy: Shopify
Courtesy: Shopify
Shopify Inc., the leading cloud-based, multi-channel commerce platform, has announced its expanded integration with Instagram. The “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets that include UK, Australia, Canada, Germany, France, Italy, Spain, and Brazil.

The strategic expansion unlocks potential for Shopify’s merchants to sell to Instagram users all over the world.

Instagram, a fun, popular photo-sharing app for mobile devices, is a great venue for Shopify’s hundreds of thousands of merchants in categories such as fashion, jewellery, beauty, furniture, and home decor to grow their customer base in a meaningful way. Riding on the successes from the earlier rollout for Shopify’s US merchants, the expanded integration will allow shoppers all over the world to experience this unique commerce feature on Instagram.

With the objective of helping our merchants reach more shoppers around the world, Shopify continues to invest in social commerce so brands and small businesses can sell to shoppers wherever they are. With its 500 million daily active users, Instagram is a natural integration alongside Shopify’s other sales channels like Facebook, BuzzFeed, Pinterest and eBay, and will help brands leverage mobile to reach consumers around the world.

Satish Kanwar, vice president, product, Shopify said, “Shoppers around the world increasingly demand unique experiences that shorten the path to purchase, and the future of commerce will need to meet and exceed these evolving demands. The expanded collaboration with Instagram is indicative of our commitment to support our merchants in growing their business and reaching more customers globally.”

Susan Rose, director of product marketing, Instagram said, “By integrating with Shopify, we’re giving even more businesses the ability to reach people at that moment of inspiration while making it easier for their potential customers to shop directly from Instagram.”

Shopify’s sales channel integration with Instagram allows merchants to sell directly to consumers through product tagging. This allows shoppers to discover and purchase products all within the app itself, shortening the path to purchase. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jan 2022

Vietnam-US trade hits $111.56 bn in 2021

Vietnam-US trade hit $111.56 billion in 2021, up by nearly $21...

Pic: Shutterstock

Textiles | On 26th Jan 2022

Turkey using less coal, hydropower; use of renewables, gas up: Ember

The use of coal and water for energy in Turkey reduced in 2021, while ...

Pic: Bangladesh Parliament Secretariat/Facebook

Apparel/Garments | On 26th Jan 2022

Trade Organisation Bill, 2022, introduced in Bangladesh parliament

The Trade Organisation Bill, 2022, aimed at allowing foreign traders...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

Klaus Bergmann,

Klaus Bergmann

German company Erbatech GmbH develops, designs and manufactures high end...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Asos
Lifestyle
Chori Company Limited
Permoda(Koaj/Armi/Pronto/Bkul)
THE BOMBAY DYEING ;& MFG.CO. LTD
Etam Group Strategy Hong Kong Limited
Aquarelle Clothing Limited
G-Star Raw C.V.
Huntsman (Singapore) Pte Ltd
Lululemon Athletica Inc
Lacoste (Wanchai)
SYNERGIES HONG KONG LIMITED
Green Fibre
Babyshop
Cat Tuong Real Estate Group Joint Stock Company
Chico’ FAS
Under Armour Global Sourcing Ltd
Abit
Groz-Beckert East Asia LLP
Rayonese Textile Inc., Division de Culp Inc.
Amazon China
Maceton Limited
Brandix Lanka Limited
Gatsby Africa
J ;& P Coats
Hirdaramani International Export Private Limited
Decathlon
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Sportswear Company Spa
Vardhman Textile Ltd
Truetzschler India Private Limited
Sainsbury's Argos Asia Limited
Lenzing Aktiengesellschaft
Arvind Limited
Calvin Klein
Puma
Bluestem Global Sourcing Limited
Lisa S.P.A.
Tommy Hilfiger
BIMBA ;& LOLA SL
Benetton Group
IDH – The Sustainable Trade Initiative
The LYCRA Company Singapore  Pte. Ltd
Midas Clothing Limited
Eastman Chemical Company
Sateri (Jiujiang) Fiber Co.,Ltd
Vianney Textil Hogar S.A. De C.V.
BIANCA
Desigual - ABASIC, S.A.
PVH Corporation
KAS Direct Sourcing
The Top Form Brassiere Manufacturing Company Limited
Gap International Sourcing Limited
Sportmaster Ltd.
C;&A Sourcing International Ltd
Landmark Group
Tchibo GmbH
International Textile Manufacturers Federation
Splash
Guess Europe Sagl,
Varner AS Retail
Tory Burch Hong Kong Ltd
OVS Hong Kong Sourcing Ltd.
Boardriders Asia Sourcing Limited
Alison Hayes Romania
Gloria Jeans
TESCO INTERNATIONAL SOURCING LIMITED
Alix Partners
IKEA of Sweden AB
Reiter India Private Limited
Gokaldas Exports Limited
SHAHI Exports Pvt Ltd
H;&M Hennes ;& Mauritz (Far East) Ltd
LC Waikiki
Target Corporation (MN)
NITI Aayog
KIABI
Grasim Industries Limited
Esprit Europe Services GmbH
T.T. Limited
Helly Hansen Far East Ltd
Restoque S.A.
Phong Phu international JSC (PPJ)
Recron Polyester from Reliance Industries Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Page Industries Limited (Bangalore)
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Rosset ;& Cia Limited
MAS Active / MAS Kreeda / MAS Bodyline
John Varvatos

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search