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Sizer comes up with Sizer-Lite to help online shopping
May '17
Courtesy: Sizer
Courtesy: Sizer
Sizer, an interactive size recommendation platform which takes guesswork out of online shopping, has launched a new recommendation engine, Sizer-Lite, that easily integrates with retailers and e-commerce platforms by bringing their size charts to life. For retailers, Sizer-Lite, available with almost zero set-up, opens an opportunity to engage with shoppers.

Most online stores provide size guides for their customers, yet shoppers are often left confused by retailers' 'one-size-fits-all' approach. Retailers often fail to take factors like differing proportions into account, which may correlate to completely different clothing sizes. Garment measurements often do not match up to the store's size guides, meaning online shopping can be a frustrating affair.

The new addition to Sizer's existing premium recommendation engine doesn't provide quite the accuracy as the premium version, but allows retailers to test the app and gain further knowledge in the field. After extensive testing, the app has proven to be more accurate than online size charts and is predicted to reduce the rate of returns on online orders by about five per cent. However, while the premium engine requires additional retailer engagement, it does provide the highest level of accuracy at 95 per cent between shopper and garment.

With the Sizer app, shoppers can measure themselves in less than two minutes by simply using the camera on their mobile device. Sizer then provides accurate 3D body measurements by walking the user through a simple set of poses while capturing images in real time. A lack of consistency in sizing between different retailers can also be a source of confusion for shoppers. Sizer gives the customer a size recommendation that is tailored to the specific retailer and garment size guide.

"Using our unique algorithm, we are easily able to provide shoppers with a size recommendation that overcomes the conflicting measurements for different parts of the body, currently the primary factor that makes size charts so difficult to use in the first place. In effect, this brings the retailers' size charts to life and makes them easily accessible to shoppers," says Adam Kaplan, Sizer CEO. (SV)

Fibre2Fashion News Desk – India

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