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SML launches EcoHanger, aims to reduce plastic usage

Oct '19
Pic: SML
Pic: SML
Global business and branding solutions provider SML has launched EcoHanger which uses recycled chipboard aiming to eliminate over 50 per cent of plastic usage. SML's EcoHanger is the latest product innovation in the EcoInspire collection which was launched earlier this year with a goal to inspire retailers with ecologically sound solutions.

Currently EcoHanger, with patents pending, is undergoing pilots with US retailers. It is comprised of a plastic hook made from commonly used material such as polypropylene or polyethylene. Its shoulders are constructed from at least 60 per cent recycled pulp fibre-based chipboard which can be easily attached to the plastic hook at the garment factory, said SML in a press release.

The plastic hook, produced in several global locations from a widely available material that can be locally sourced in almost any location, has been designed to be recirculated and reused throughout its lifespan - reducing the volume of hanger produced globally each year and decreasing overall costs, waste and plastic usage. The hook can be detached at checkout and processed for recirculation whilst the chipboard can be processed for recycling.

"Like all plastic waste, traditional hangers contribute significantly to the harmful chemicals that leach into our groundwater," said Eric Rhyner, VP of print packaging solutions and sustainability at SML Group. "SML recognises the importance to change and improve processes and deliver sustainable solutions for retailers to reduce the impact that we are having on the planet."

"The development of our EcoHanger meets and exceeds retailer requirements in design, aesthetics, performance and innovation. With consumers and retailers becoming increasingly conscious of reducing our reliance on single-use plastics, there is a need to introduce options which are better for the environment, whilst optimising how we operate," added Rhyner.

The EcoHanger has passed GS1's test standards, and in many cases outperforms conventional, all plastic hangers. With the launch of EcoHanger, SML will continue to innovate by further extending its EcoInspire collection to provide more sustainable and environmentally-smart solutions.

Fibre2Fashion News Desk (PC)

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