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SoftWear Automation gets $4.5 million financing
Jun '17
Courtesy: Software Automation
Courtesy: Software Automation
SoftWear Automation, an Atlanta-based robotic sewing firm, has received $4.5 million in financing from existing investor, CTW Venture Partners. The funding will accelerate the company's development of fully automated sewn good worklines specifically for apparel production in the US. The company plans to add 20 employees in view of growing customer demand.

SoftWear Automation, which counts leading brands among its customers, is leading the disruption of the $100 billion sewn products industry with its next-generation sewing worklines for home goods, footwear and apparel. The company's fully automated Sewbots allow manufacturers to Sewlocal, moving their supply chains closer to the customer while creating higher quality products at a lower cost.

"Our innovative Sewbots are moving needles to the fabric instead of fabric to the needle. Factories today chase cheap labour around the world and we have ended up with an unsustainable supply chain. SoftWear Automation's Sewbots can move that manufacturing closer to the customer or the raw materials," said Palaniswamy "Raj" Rajan, SoftWear Automation chairman and CEO.

The company's patented computer vision systems view fabric more accurately than the human eye, tracking exact needle placement to within half a millimetre of accuracy. With this industry-leading technology quickly becoming a de facto addition to the sewn products manufacturing process, SoftWear's sales grew 1,000 per cent from 2015 (started shipping product) to 2016. The company is on target to grow at the same rate through 2017.

The American Apparel and Footwear Association reports 97 per cent of all apparel in the United States currently is imported. According to Rajan, one of SoftWear's most important goals is to help bring textile manufacturing back to the US while creating higher-wage jobs for those supervising the Sewbots' work. "US textile manufacturing will look different when it comes back, but it will be more productive and provide higher paying jobs than before," said Rajan. (SV)

Fibre2Fashion News Desk – India

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