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Southern Tide partners with Harry Bachrach

25 Dec '17
2 min read
Courtesy: Harry Bachrach
Courtesy: Harry Bachrach

Southern Tide has announced a multi-year strategic licensing partnership with weaving and design company, Harry Bachrach. As per the terms of the partnership, Harry Bachrach will manufacture neckwear and pocket squares on behalf of Southern Tide from Spring 2018 collection. This comes due to an increasing demand of spirited bows and ties of Southern Tide.
 
“Southern Tide is excited to enter this partnership with Harry Bachrach,” said Christopher Heyn, CEO of Southern Tide. “Harry Bachrach understands our aesthetic and colour sense, offers quality product, and knows what the market needs. The market is ready to have fun with neck-wear again.”
 
“Harry Bachrach is honoured to be working with such a great brand as Southern Tide,” said Michael Mone, CEO of Harry Bachrach. “We take a lot of pride in our work and when a brand like Southern Tide taps our company to be its manufacturing partner, we take our role very seriously. Harry Bachrach sources the finest fabrics globally and designs some of the most compelling neck-wear in the marketplace. We cannot wait to bring the same international-quality to the Southern Tide customer.”
 
The new production will mirror the adventurous and social lifestyle, emphasising on craftsmanship, clean lines, and colourful designs. A variety of prints, wovens, and seasonal fabrics will be available in ties and bow ties.
 
Founded in 2006, lifestyle apparel brand Southern Tide boasts exceptional craftsmanship and classic design. It is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt.
 
Harry Bachrach is one of the most prestigious silk weavers of the US. Its prime location and archival reference studio has provided customers with an opportunity to work with designers and merchandisers. (VM)

Fibre2Fashion News Desk – India

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