Home / Knowledge / News / Apparel/Garments / Sportswear brand Anta designs podium uniform for Chinese Olympic team

Sportswear brand Anta designs podium uniform for Chinese Olympic team

02
Jul '21
Pic: Anta
Pic: Anta
Chinese sportswear brand Anta has presented Team China's podium uniform for the Tokyo Olympics, called 'Champion Dragon Clothes' in Beijing. The uniform, designed by renowned art director, visual artist and Oscar winner for best art design Ye Jintian, combines Chinese traditional cultural icons, beauty and advanced sportswear technologies.

Anta also launched specially designed sportswear and equipment for different sports. The custom-made weightlifter's shoes are 2.5 times stronger than regular footwear and can handle weights of more than a ton, the company said in a media release.

The unique support system of the weightlifting suit can improve waist support and prevent muscle strain; while the wrestling uniform, with anti-grab fabric technology, reduces the chance of being grasped by the opponent. Gymnastics and trampoline suits are tailored in 3D to protect the human body from injury in every movement, particularly high-intensity aerial movements, and from being affected by wind resistance.

"This is probably the longest time in history it took to design the Champion Dragon Clothes for Team China. It's different from designing costumes for movies or shows. We need to show the beauty of athletes' body, so we have conducted many studies," Jintian said.

"We also used many advanced technologies and high-quality materials for different functions of the uniform. During the process, I've been impressed by Anta's technologies, especially the shoes. It's fresh and interesting for me to learn about making sneakers lightweight, yet with good breathability and durability at the same time,” he added.

Working with the Chinese Olympic Committee for 16 years, Anta has invested over 3 billion yuan ($460 million) in the research and development of sportswear technology. It has provided sportswear to 28 Chinese national teams in different Olympics over the years.

With the help of the competition equipment created by Anta, Chinese athletes have won 111 medals in various world competitions, including the Olympics. Anta has also applied these sports science and technology achievements to commercial sports equipment, using technology to protect every sports enthusiast.

"Sponsoring Olympic teams has always been one of our focuses. We have provided sportswear for Olympics in different climates as well, and we have more than 1,400 patents to show for it," said Wu Yonghua, executive director of Anta Group. "We work closely with the Chinese Olympics, yet we work with Chinese sports generally. As we designed the Team China podium uniform to show the best of Chinese culture, we also use the best sports technology to manufacture it."

Fibre2Fashion News Desk (KD)


Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: American Clothes Retail © Arne9001 | Dreamstime.com

Retail | On 3rd Dec 2021

Nearly 180 mn shop over Thanksgiving holiday weekend in US: NRF

Nearly 180 million Americans shopped during the five-day holiday...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search