Superdry appoints Shaun Wills as chief financial officer

23 Feb '21

2 min read

Pic: Superdry

Superdry has announced that the company has appointed Shaun Wills as chief financial officer (CFO). Superdry offers affordable, premium-quality clothing, accessories, and footwear. Superdry clothes are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling.

Wills is currently finance director for clothing and home at Marks & Spencer, a position he has held since April 2018. In this role he has financial accountability for M&S’s £3.5 billion-turnover non-food business, and has played a key part in developing and implementing the transformation strategy for that part of the business. Prior to joining M&S, Wills has held a series of senior finance and operational roles in a number of major retail businesses over a 30-year career in the sector. This includes having previously served as CFO of Superdry for three years from 2012 to 2015, according to Superdry.

Wills will join the Superdry board as an executive director at the end of April 2021. Benedict Smith will remain as interim CFO over the coming months to ensure an orderly handover between himself and Wills. Details of Wills’ remuneration package, which is in line with the shareholder approved Remuneration policy, will be set out in the next directors’ remuneration report, Superdry said.

“After a thorough process to identify a new CFO, led by our independent director Alastair Miller, Wills emerged as the outstanding candidate for the role. Over the past three years, he has gained experience as a finance director at the very highest level in retail at M&S, and he knows our brand and business well. This will be invaluable as we emerge from the challenges of COVID-19 and accelerate the reset of Superdry,” Julian Dunkerton, chief executive officer of Superdry said in a press release by the company.

“I am delighted to be returning to Superdry, a world class brand which I am really passionate about. This is a great opportunity to work with the board, Dunkerton and all the team to accelerate the reset of the business and restore Superdry to its rightful position as a leading global brand,” Wills said.

Fibre2Fashion News Desk (GK)

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