Sweden's H&M launches new collection made using water-saving processes

21 Mar '22

1 min read

Pic: H&M

Swedish clothing company H&M has launched a new denim collection for which the company focused on saving water in all phases, working with suppliers who use recycling water systems. The collection is inspired by late 1990s and early Y2K vibes and features low-waist flares, high-waist straight-leg jeans, skinny jeans, dungarees, a top with tie-up back, mini-skirts and denim shirts.

The denim washes in the collection have been given a low-impact Environmental Impact Measurement (EIM) Score by Jeanologia, and feature water-saving dyeing technologies. Laser technology was used for the printed styles to substitute traditional chemical intensive printing processes. To further minimise water usage, H&M worked with suppliers who used recycling water systems during the washing stage, the company said in a media release.

The capsule collection also continues to be crafted from fabrics containing recycled material from industrial waste and collected garments, recycled threads, labels and pocketing, and partly recycled metal zippers and trims.

The collection is now available globally in H&M stores and online platform.

Fibre2Fashion News Desk (KD)

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