Sweden's H&M Move introduces tech-forward outdoor apparel

Keeping comfort at the core of a performance collection while adding technical detailing, lightweight practicality, and fashion aesthetics into the mix is a tall order. But it’s yet another sweet spot achieved by H&M Move, this time in its elements-beating outerwear offering for 2024.

“However you move this spring, and wherever your destination, this new affordable hiking collection has your back,”

says Mfon Boman, H&M Move’s Outdoor Product Manager.

“From functional jackets to technical shorts and even performance skirts, we’ve designed a range that’s ready for everything, everywhere, and everyone.” 

STAND OUT WHEN YOU STEP OUT

H&M Move’s lab-tested and performance-proven fabric innovations, each constructed with a high share of recycled materials, take a starring role in this new collection. Windproof, waterproof, and lightweight StormMove™ technology has been used in a number of jackets and pants; ThermoMove brings another level of warmth to a selection of pieces; and DryMove’s breathable and sweat-wicking capabilities make for longer adventures in enhanced comfort.

By combining these fabric technologies with design inspiration from fashion trends and adventure cultures, H&M Move has created a variety stand-out performance pieces, with generous and expressive silhouettes a common theme running through the collection. Big talking points include the StormMove™ rain parka - a technical poncho with packable functionality; a water-repellent zip-off skirt with cargo pockets; warm, windproof, and water-repellent bomber jackets built from 100% recycled polyamide; and a remarkably lightweight shell that goes toe-to-toe with the performance of premium industry leaders.

GOES ANYWHERE, GOES WITH ANYTHING

The collection’s earthy and easy-to-pair colour palette - light stone, sandy beige, moss, mauve, and charcoal - is complemented by a range of bold and high-tech details including 3D pockets, mesh ventilation systems, taped seams, and even carabiners to enable outdoor adventurers of all backgrounds, shapes, sizes, and abilities to reach their destinations, however they move, wherever they move, and in complete style and comfort.

The H&M Move hike collection is available for both men and women in sizes ranging from XS-XL. It will be available in store and at hm.com/move from 14 March 2024. Prices start at£21.99.

H&M Move offers functional, fashionable activewear, accessible for the many, in a more sustainable way. We celebrate movement and invite the world to move. However you move.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)