Home / Knowledge / News / Apparel/Garments / Swedish brand Asket launches new garment labeling standard
Swedish brand Asket launches new garment labeling standard
27
Apr '18
Courtesy: Asket
Courtesy: Asket
Swedish menswear brand Asket recently implemented a new garment labelling standard called ‘Full Traceability’ that offers customers detailed information about the garment, including manufacturing process, name of stylist, type of cotton seed and place of manufacture. It will replace the traditional ‘Made In’ labels found in most clothing items.

The company’s first cent per cent traceable garment is the Oxford Shirt and the rest of its permanent collection will follow the labelling by the end of this year, it announced in an Instagram post.

Participating in this year’s Fashion Revolution Week, being observed worldwide on social media between April 23 and 29, Asket is urging the industry to follow the new standard.

The social media initiative is undertaken every year by Fashion Revolution, a global movement that works for a more sustainable fashion industry, campaigning for systemic reform of the industry with a special focus on the need for greater transparency in the fashion supply chain.

Though the #FashRev movement has been encouraging customers for years to ask for more information and brands and suppliers to provide the same, the information on where and how the garments are made isn’t readily available, says co-founder August Bard Bringe´us.

The company has created a #WhoMadeMyClothes tag to popularise the movement. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Feb 2020

US surpasses China as India's biggest trading partner

The United States has surpassed China to become India's top trading...

Pic: Shutterstock

Textiles | On 25th Feb 2020

Coronavirus may shift buyers to Turkey, fuel cotton growth

The coronavirus outbreak will cause a possible shrinking of China's...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ian Burn,

Ian Burn

Camira's expertise goes from farm to fabric and everything in between. The ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search