Swedish platform Sellpy expands operation, partners with H&M Poland

The platform has launched its e-commerce across Europe through a new website.

Consumer demand for second hand has never been so strong and is one of the fastest growing market segments within the fashion industry, Sellpy and H&M said in a joint press release.

“Every garment bought pre-owned saves resources for our planet. Demand in the new markets is growing rapidly and therefore it is incredibly fun that we continue to expand so that we can empower more customers in Europe to live circular,” said Gustav Wessman, head of expansion, Sellpy.

H&M Group began its strategic partnership with Sellpy in 2015, through the company’s investment arm H&M CO:LAB with the vision to empower consumers to live in a more circular way and keep fashion in use for as long as possible.

“We’re excited about Sellpy’s continued international expansion which we support with our strategic partnership and as owners. We always aim for adding value to our portfolio companies to support them in realising their ambitions,” said Nanna Andersen, head of H&M CO:LAB.

To meet the increasing demand from its European customers, Sellpy will also collaborate with H&M Group’s global supply chain via access to a modern warehouse unit in Poznan, Poland. All processes related to Sellpy’s circular services will be operated by Global Logistics Region East Europe team, part of H&M Group’s global supply chain, the release said.

Fibre2Fashion News Desk (KD)