Swiss firm Calida to focus on lingerie biz; sell Millet Mountain Group

Millet Mountain Group, a French pioneer in mountain sports equipment that reported sales of €78.2 million in 2020, with its two brands Millet and Lafuma, is a mainstay of the outdoor scene and offers a comprehensive range of high-end products, including clothing, shoes and rucksacks. Calida developed its outdoor business in a demanding market environment in recent years, so Millet Mountain Group is well positioned and equipped for the future, the company said in a press release.

“The scheduled sale of Millet Mountain Group is the next logical step in optimising the Calida Group business model. A new owner can successfully bring our outdoor business further. The focus on the internationally known brands Calida And Aubade gives the Group a distinct profile in the area of underwear and lingerie and generates corresponding value creation to the benefit of customers, employees and shareholders,” said Hans-Kristian Hoejsgaard, chairman of the board of directors of Calida Group.

“The planned further strategic focusing of the business model will give an extra boost to the growth and profitability of our Group. At the same time, we plan to expand our core business of underwear and lingerie both organically and through targeted acquisitions. The financial solidity of the Group opens up interesting business opportunities for us. The well positioned and highly profitable brands Calida, Aubade and Lafuma Mobilier form an extremely solid basis for the Group’s further development,” said Timo Schmidt-Eisenhart, CEO of Calida Group.

Fibre2Fashion News Desk (KD)