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Swiss Military enters Indian retail market
May '18
Courtesy: Swiss Military
Courtesy: Swiss Military
Swiss Military, a world renowned brand from Switzerland has earmarked the beginning of a new chapter in India. The company has recently signed an exclusive deal with India based company Suisse A La Mode, the sister concern of Million Exporter. As per the agreement, Suisse A La Mode will manufacture, sell, promote and distribute apparels for Swiss Military.

"It is a very proud moment for us to be associated with Swiss Military as the brand is very popular all over the world and it is the right time for them to enter into Indian market. Incorporating the vision 'Make In India' initiated by prime minister Modi; my aspiration was to launch a well reputed international brand in India under the leadership and guidance of my son Akshat Chugh a graduate from the UK who will be handling the manufacturing, marketing, selling and promotion of the brand in India. Our first step will be to make Swiss Military products available at all the leading MBOs, EBOs, franchisee outlets, e-commerce platforms and also through channels of distribution so that the brand can penetrate well into the market," said Narinder Chugh, MD, Million Exporter, a pioneer in the apparel industry.

The company will manufacture innovative products like jackets, pullovers, polo t-shirts, tops for Swiss Military in India. The Swiss brand will be in stores across India from September. "Our plan is to launch 400 EBOs all over India for our products and create a new milestone by having presence in corporate sales, online sales via Amazon, Myntra, Flipkart and many more online channels. Our projected sales for the coming year will be around Rs 100 crore or more," said Chugh.

"Taking the same trend forward where India as market has tremendous amount of scope we eye on shaking hands with strong fashion labels willing to market their brand in a planned manner where manufacturing, marketing, trading and sales rights are given to us on mutual understanding. We have the willingness, strength and capabilities to market demographically and make it a noticeable brand in the eyes of consumers," said Akshat Chugh, MD, of Suisse A La Mode. Further, he informed that the products will initially be available in metropolitan cities by autumn season and a brand ambassador to promote and market the brand will also be finalised soon.

"Our company has rich experience, in-depth knowledge of product creation, with in-house designing, vertical set up where we have facility to manufacture fabric to fashion under one roof, compliant set up and updated technology which can bring substantial results for the brand as we can offer quality, quantity and fashion at the same time," Akshat added. (RR)

Fibre2Fashion News Desk – India

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