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Synchrony, JCPenney continue strategic partnership

14
Oct '18
Courtesy: JC Penney
Courtesy: JC Penney
Synchrony and JCPenney have extended their collaboration bringing together data analytics and consumer financial services expertise to continue offer JCPenney customers financing options and personalised customer experiences. The two have partnered for nearly two decades to offer a private label credit card programme and a JCPenney Mastercard Dual Card.

Working together, the companies have also leveraged data analytics to uncover new customer insights, further personalising customer experience. Synchrony has also helped JCPenney integrate credit payments into the JCPenney mobile app using SyPi, a Synchrony plug-in.

As part of the extension, Synchrony will continue to manage and service payment cards for JCPenney customers at the retailer’s over 860 stores in the US and Puerto Rico, as well as JCPenney.com.

“The JCPenney credit card is an integral component of our loyalty programme, serving as a powerful savings tool for our customers to get access to enticing benefits only available to cardholders,” said James Ward, vice president of credit at JCPenney. “We are pleased to renew our agreement with Synchrony, helping us deliver flexible financing options and valuable benefits to our best customers.”

“The deep collaboration between Synchrony and JCPenney has already proven to benefit customers across all shopping channels," said Tom Quindlen, EVP and CEO, Retail Card at Synchrony. “We work every day to help JCPenney deliver sales growth, differentiated technology and a great customer experience.”

JCPenney cardholders are automatically enrolled in JCPenney Rewards, where they can earn points two times faster to receive a $10 reward for future purchases. JCPenney Mastercard cardholders can also earn points when they spend anywhere Mastercard is accepted. JCPenney cardholders are some of the retailer’s best customers, shopping more frequently and spending over 2.5 times as much as other customers. (SV)

Fibre2Fashion News Desk – India


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