India : TataCLiQ launches European lingerie brand Hunkemoller

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TataCLiQ launches European lingerie brand Hunkemoller

30
Apr '17

Courtesy: Hunkemoller

TataCLiQ.com, Tata group's multi-brand phygital e-commerce platform, has added European premium lingerie brand Hunkemoller to its brand portfolio. Over 1,000 styles from a range of curated assortment have been made available on the platform. TataCLiQ will ship the products directly from the brand's store to ensure authenticity and timely delivery.

Bringing in the phygital aspect, TataCLiQ.com will offer CLiQ and PiQ services across three Hunkemoller stores in Mumbai, said the company in a press release.

Designed by the in-house design team of the brand, Hunkemoller is dedicated towards offering bold and modest designs to match a woman's passion. TataCLiQ.com will host the widest varieties and styles of lingerie sets, swimwear, shape wear and night wear that will cater to every woman.

"In the last year, Tata CLiQ has built a catalogue of some of the best authentic brands, both Indian and international. With the launch of? Hunkemoller, ?we have further strengthened our brand offerings and are confident that it will appeal to our discerning customers," said Vikas Purohit, COO, TataCLiQ.com.

"Hunkemoller offers a wide selection of curated and fashionable lingerie for every woman across the world. Through our association with Tata CLiQ, we aim to expand our footprint online and bring high-quality lingerie to customers across India," said Puneet Behal, business head, Hunkemoller.

Hunkemoller has entered India through a franchise agreement with Reliance Brands Limited.

TataCLiQ.com, through its website and app, currently offers over 450 brands, and through its portfolio of Indian, international and luxury brands, is the definitive destination for brand-loving shoppers. Consumers will be able to experience more categories and brands in the coming months. (KD)

Fibre2Fashion News Desk – India

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