Home / Knowledge / News / Apparel/Garments / TataCLiQ launches European lingerie brand Hunkemoller
TataCLiQ launches European lingerie brand Hunkemoller
Apr '17
Courtesy: Hunkemoller
Courtesy: Hunkemoller
TataCLiQ.com, Tata group's multi-brand phygital e-commerce platform, has added European premium lingerie brand Hunkemoller to its brand portfolio. Over 1,000 styles from a range of curated assortment have been made available on the platform. TataCLiQ will ship the products directly from the brand's store to ensure authenticity and timely delivery.

Bringing in the phygital aspect, TataCLiQ.com will offer CLiQ and PiQ services across three Hunkemoller stores in Mumbai, said the company in a press release.

Designed by the in-house design team of the brand, Hunkemoller is dedicated towards offering bold and modest designs to match a woman's passion. TataCLiQ.com will host the widest varieties and styles of lingerie sets, swimwear, shape wear and night wear that will cater to every woman.

"In the last year, Tata CLiQ has built a catalogue of some of the best authentic brands, both Indian and international. With the launch of? Hunkemoller, ?we have further strengthened our brand offerings and are confident that it will appeal to our discerning customers," said Vikas Purohit, COO, TataCLiQ.com.

"Hunkemoller offers a wide selection of curated and fashionable lingerie for every woman across the world. Through our association with Tata CLiQ, we aim to expand our footprint online and bring high-quality lingerie to customers across India," said Puneet Behal, business head, Hunkemoller.

Hunkemoller has entered India through a franchise agreement with Reliance Brands Limited.

TataCLiQ.com, through its website and app, currently offers over 450 brands, and through its portfolio of Indian, international and luxury brands, is the definitive destination for brand-loving shoppers. Consumers will be able to experience more categories and brands in the coming months. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

E-commerce | On 30th Nov 2020

France to impose 'digital tax' in 2020

France has decided to impose a new digital tax on big online...

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Interviews View All

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search