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Terramar Sports bags Drirelease Innovation Award

22
Nov '18
Courtesy: Terramar Sports
Courtesy: Terramar Sports
Terramar Sports has been announced as 2018’s Drirelease Innovation Award winner by Optimer Brands, the parent company of Drirelease, for breaking new ground with their Terramar Transport Merino and Matrix Merino base layer system. The award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.

"It is an honour to present Terramar with the 2018 Drirelease Innovation Award for their commitment to create far-reaching solutions that enhances human comfort," said Ashwin Jaju, president of Drirelease. "The Matrix Merino and Transport Merino Base Layer Systems are perfect examples of optimizing performance while maintaining environmental responsibility." 

Designed by the some of the best minds in the outdoor retail industry, the Terramar Transport Merino and Matrix Merino base layer system utilises Drirelease wool with recycled polyester and innovative fabric construction to keep wearers protected and comfortable in the most challenging elements. The combination of Drirelease Wool and Terramar’s Climasense fabric technology sets a new standard for moisture-management and heat retention. The result is an expertly engineered blend of multi-denier and multi-staple length polyester with merino wool, keeping warm while pulling moisture off the skin.  

"At Terramar, we relentlessly strive to create the most innovative base layer fabrications and gear for our outdoor enthusiasts," said Miriam Lieberman, vice president of Terramar. "Our latest fabric has some of the fastest dry times for merino wool products in the industry. We’re very grateful for Drirelease’s recognition of our newest innovation. We thank Drirelease for their ongoing partnership and support over many years, and especially in our latest collaboration — Transport & Matrix Merino Base Layer system." (RR)

Fibre2Fashion News Desk – India


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