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Tevero partners HeiQ to launch anti-viral masks in India

15
Jun '20
Pic: Shutterstock
Pic: Shutterstock
Using the technology of HeiQ, a reputed Swiss textile innovation leader, Tevero, a textile brand that positions itself at the confluence of fashion and science, has launched Virus Shield, a hygiene and fashion-oriented range of masks, gloves and fashion fabrics. Tevero is marketed by Krusha Enterprise LLP, which will make 10 lakh masks in 4 months.

HeiQ Viroblock NPJ03, the textile technology developed by HieQ, has been proven in an independent laboratory to be effective against the virus that causes COVID-19. Under laboratory settings, it has been shown to reduce viral activity of the SARS-CoV-2 virus by 99.99 per cent in 30 minutes on the treated fabric submitted by them. Moreover, the technology is safe and non-toxic. Fabrics treated with this technology have been previously tested according to ISO-18184 with different enveloped viruses. 

Tevero's masks are composed of two layers of soft-knitted cotton for excellent comfort and breathability. They have applied anti-viral treatment on both layers, increasing protection for the wearer. Sandwiched between the two layers is a filter composed of meltblown fabric that offers more than 99.5 per cent bacterial filtration efficiency (> 3μm).

"What we all need is protective accessories that not only reduce the ability of the virus to pass through, but also lower cross contamination risk. If a fabric deactivates a virus that comes into contact with it, it becomes an important line of protection in our fight against this pandemic. We intend to make these masks, gloves and fashion fabrics available to all leading retailers and garmenters so that it is made more accessible in these difficult times," says Kruti Adnani, a representative of the brand, said in a press release.

The masks will be available in a week's time, while the gloves and fabrics will follow. The shirting fabric, masks and gloves will be made available to retailers all over India. Tevero is planning to tie up with medical stores and sell on Amazon as well, the release said.

The first product will be masks. The company expects a revenue of ₹30 crore in a span of 4 months with production of 10 lakh units of masks.

Fibre2Fashion News Desk (RKS)


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