A branding campaign called ‘Turkish Towels’ under the state-sponsored Turquality branding project is being carried out by the exporters, who have sponsored a number of international events, according to Turkish media reports.
Turkish towels and bathrobes are reported sold as luxury products in China carrying the image of European goods.
There is a plan to open a warehouse and hold promotional events in China so that Turkish towels and bathrobes can claim a larger share of the Chinese market.
The exporters are planning to participate in the annual Canton Import-Export Fair, according to Denizli Exporters' Association chairman Hüseyin Memisoglu. (DS)
Fibre2Fashion News Desk – India
Textiles | On 20th Nov 2018
Pakistan’s Federal Board of Revenue (FBR) recently issued procedure...
Apparel/Garments | On 20th Nov 2018
The United States is interested to revise the list of Nepali products ...
Information Technology | On 20th Nov 2018
Gap has established a strategic partnership with Microsoft to drive...
It will take some time for the people to change their buying choices
Shiladitya K Joshi
Truetzschler India Private Limited
India ITME provides a platform to interact with our stakeholders
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
‘The percentage share of printing in the global textile market is pretty...
Japan-based FitJoy, a shoe brand for women, has been in the footwear...
<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...
Conceived in Europe and curated in New Delhi, NeceSera is a...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Mr Ambrose Chan
DSG International (Thailand) PLC
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Divvya and Nidhhi Gambhir
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...
Sandeep and Sarah Shaikh Gonsalves
SS Homme celebrates the craft of traditional tailoring through the bespoke ...