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A branding campaign called ‘Turkish Towels’ under the state-sponsored Turquality branding project is being carried out by the exporters, who have sponsored a number of international events, according to Turkish media reports.
Turkish towels and bathrobes are reported sold as luxury products in China carrying the image of European goods.
There is a plan to open a warehouse and hold promotional events in China so that Turkish towels and bathrobes can claim a larger share of the Chinese market.
The exporters are planning to participate in the annual Canton Import-Export Fair, according to Denizli Exporters' Association chairman Hüseyin Memisoglu. (DS)
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