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Tommy Hilfiger appoints Michael Scheiner as global CMO

27
Oct '19
Michael Scheiner. Pic: Business Wire)
Michael Scheiner. Pic: Business Wire)
Tommy Hilfiger, which is owned by PVH, has announced the appointment of Michael Scheiner as chief marketing officer for Tommy Hilfiger Global, effective October 28, 2019. With a brand portfolio that includes Tommy Hilfiger and Tommy Jeans, the Netherlands-based company is one of the world’s most recognised premium designer lifestyle groups.

Scheiner has amassed over 15 years of experience at global brands. He joins Tommy Hilfiger from Hollister, where he served as SVP, global marketing. His work helped to move Hollister into the top five brands among teens in Piper Jaffray’s Fall 2019 Taking Stock survey, and supported Hollister’s recognition as a top omni-channel retailer. Scheiner will utilise his passion and experience to lead Tommy Hilfiger into a new era of innovative marketing strategies – particularly across digital and experiential platforms – to reach and engage the next generation of consumers, the company said in a press release.

“As one of the world’s most globally recognised brands, our marketing teams around the world play a pivotal role in inspiring, exciting and engaging our consumers. We are thrilled to have Scheiner join our world class marketing organisation, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors,” Daniel Grieder, CEO Tommy Hilfiger global & PVH Europe said.

“It is an honour to join such an iconic global brand. The innovation and leadership Tommy Hilfiger has shown from its earliest beginnings is inspiring. I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter as Tommy Hilfiger celebrates its 35th anniversary next year,” Scheiner said.

Fibre2Fashion News Desk (GK)


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