Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger appoints Michael Scheiner as global CMO

Tommy Hilfiger appoints Michael Scheiner as global CMO

27
Oct '19
Michael Scheiner. Pic: Business Wire)
Michael Scheiner. Pic: Business Wire)
Tommy Hilfiger, which is owned by PVH, has announced the appointment of Michael Scheiner as chief marketing officer for Tommy Hilfiger Global, effective October 28, 2019. With a brand portfolio that includes Tommy Hilfiger and Tommy Jeans, the Netherlands-based company is one of the world’s most recognised premium designer lifestyle groups.

Scheiner has amassed over 15 years of experience at global brands. He joins Tommy Hilfiger from Hollister, where he served as SVP, global marketing. His work helped to move Hollister into the top five brands among teens in Piper Jaffray’s Fall 2019 Taking Stock survey, and supported Hollister’s recognition as a top omni-channel retailer. Scheiner will utilise his passion and experience to lead Tommy Hilfiger into a new era of innovative marketing strategies – particularly across digital and experiential platforms – to reach and engage the next generation of consumers, the company said in a press release.

“As one of the world’s most globally recognised brands, our marketing teams around the world play a pivotal role in inspiring, exciting and engaging our consumers. We are thrilled to have Scheiner join our world class marketing organisation, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors,” Daniel Grieder, CEO Tommy Hilfiger global & PVH Europe said.

“It is an honour to join such an iconic global brand. The innovation and leadership Tommy Hilfiger has shown from its earliest beginnings is inspiring. I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter as Tommy Hilfiger celebrates its 35th anniversary next year,” Scheiner said.

Fibre2Fashion News Desk (GK)


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search