Top of the World signs deal with Connecticut univ

Top of the World (TOW) previously held an exclusive headwear licensee in the mass channels, however Back to School 2019 will mark the company’s first entry into mass apparel for UConn, according to a press release by the company.

TOW will collaborate with Outerstuff, the top collegiate licensee in kids’ apparel, to offer a cohesive, consistent brand look at retailers like Walmart, Target and Costco. The agreement also provides marketing resources to further support the UConn brand and grow the business in this channel.

“We couldn’t be more excited to partner with such a high-profile, iconic university like UConn,” said Scott Shuler, president of Top of the World. “We have already been working closely with UConn to develop a line that resonates with its alumni and fans and to launch new marketing initiatives to enhance the in-store experience.”

“We are thrilled to be partnering with TOW to give UConn fans a new and exciting offering across these retail partners,” said Kyle Muncy, UConn director of Strategic Partnerships and Business Development. “This retail space is such a massive part of the overall collegiate merchandise business and teaming with TOW will help us provide a more complete apparel and headwear offering across the market. We hope and expect that our fans will notice a difference next summer when product hits those retailers.” (PC)

Fibre2Fashion News Desk – India