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Tulip Retail, True Fit personalise in-store shopping
23
Mar '17
Tulip Retail, a mobile application platform built exclusively for retail stores and sales associates, and True Fit, a data-driven personalisation platform for footwear and apparel retailers, have come together to improve the in-store shopping experience for shoppers by providing them with highly personalised style, fit, and size recommendations. 
 
This new personalisation capability will first be piloted at select Kate Spade New York stores in mid 2017.
 
The companies claim the benefits of the partnership are personal style, fit, and size recommendations for every shopper, enhanced product knowledge for sales associates, experiential shopping in store that's personal, engaging, and highly productive and knowledgeable store associates who can interact with customers on a more personal level. 
 
In the nearly two trillion-dollar global apparel and footwear market, over 80 per cent of purchases still occur in-store.  However, 67 per cent of in-store purchases are now web influenced, meaning more and more consumers consult digital content before or during their visits to stores.
 
Tulip's mobile apps and clienteling platform embrace this trend and help close the knowledge gap between sales associates and their customers by giving the store associates real-time access to product information, customer reviews, manufacturers' notes, and rich media. It also gives associates access to relevant information including customer profiles, order history, and inventory availability.  
 
In addition, sales associates can also use Tulip for personal outreach to customers, and transact from anywhere with ship-from-store or online. 
 
Integration of True Fit's personal style, fit, and size recommendations seamlessly into Tulip's platform will lead to a personally curated catalog of items for every shopper, where each customer's best items float to the top for a more efficient path to discovering new brands and styles. Store associates will also be able to confidently show customers how well each item is expected to fit, and identify which size is best in each style, making every sales associate a personal shopper and fit expert. 
 
"The mass movement to online shopping has totally transformed consumer expectations, especially when it comes to personalised experiences. This partnership enables store associates to go beyond exploring what's available, and instead helps associates discover items their customers are most likely to love and keep," said Bill Zujewski, EVP marketing, Tulip Retail. 
 
Romney Evans, True Fit co-founder, said, "With Tulip and in cooperation with leading retailers we're together ushering in a new generation of personal experiences for brick and mortar shoppers that harnesses connected data and machine learning to supercharge stores' greatest asset - their sales associates." (SV)

Fibre2Fashion News Desk – India


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