Home / Knowledge / News / Apparel/Garments / Tulip Retail, True Fit personalise in-store shopping
Tulip Retail, True Fit personalise in-store shopping
23
Mar '17
Tulip Retail, a mobile application platform built exclusively for retail stores and sales associates, and True Fit, a data-driven personalisation platform for footwear and apparel retailers, have come together to improve the in-store shopping experience for shoppers by providing them with highly personalised style, fit, and size recommendations. 
 
This new personalisation capability will first be piloted at select Kate Spade New York stores in mid 2017.
 
The companies claim the benefits of the partnership are personal style, fit, and size recommendations for every shopper, enhanced product knowledge for sales associates, experiential shopping in store that's personal, engaging, and highly productive and knowledgeable store associates who can interact with customers on a more personal level. 
 
In the nearly two trillion-dollar global apparel and footwear market, over 80 per cent of purchases still occur in-store.  However, 67 per cent of in-store purchases are now web influenced, meaning more and more consumers consult digital content before or during their visits to stores.
 
Tulip's mobile apps and clienteling platform embrace this trend and help close the knowledge gap between sales associates and their customers by giving the store associates real-time access to product information, customer reviews, manufacturers' notes, and rich media. It also gives associates access to relevant information including customer profiles, order history, and inventory availability.  
 
In addition, sales associates can also use Tulip for personal outreach to customers, and transact from anywhere with ship-from-store or online. 
 
Integration of True Fit's personal style, fit, and size recommendations seamlessly into Tulip's platform will lead to a personally curated catalog of items for every shopper, where each customer's best items float to the top for a more efficient path to discovering new brands and styles. Store associates will also be able to confidently show customers how well each item is expected to fit, and identify which size is best in each style, making every sales associate a personal shopper and fit expert. 
 
"The mass movement to online shopping has totally transformed consumer expectations, especially when it comes to personalised experiences. This partnership enables store associates to go beyond exploring what's available, and instead helps associates discover items their customers are most likely to love and keep," said Bill Zujewski, EVP marketing, Tulip Retail. 
 
Romney Evans, True Fit co-founder, said, "With Tulip and in cooperation with leading retailers we're together ushering in a new generation of personal experiences for brick and mortar shoppers that harnesses connected data and machine learning to supercharge stores' greatest asset - their sales associates." (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

3 Bangla RMG firms present energy efficiency action plans

Small energy efficiency working groups (SEEWGs) of three top tier...

Pic: Shutterstock

Textiles | On 28th Nov 2020

Pak PM asks ministries to help textile sector meet demand

Pakistani Prime Minister Imran Khan recently directed the commerce...

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

Rwanda's garment-textile exports grow by 83% in 2 years

Rwanda's textile and garment sector grew 83 per cent in value between ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>MEGHAVI SUTHAR</b> in 2017, Kala is an...

Simon Daplyn,

Simon Daplyn

Switzerland-based Sensient Imaging Technologies is a pioneer with a global ...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search