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Turkish apparel firm AY Marka selects MySizeID solution

02
Dec '19
Pic: MySize
Pic: MySize
My Size, the developer and creator of smartphone measurement applications, has announced that it has entered into an agreement and started integration with AY Marka Maggazacilik A.S, a leading Turkish apparel company, for the MySizeID smart measurement technology. MySize, from Israel, has developed and released several measurement applications.

AY Marka Mag?azacilik A.S¸ is integrating MySizeID into the online store for its NetWork brand to enable shoppers to build a fit profile of their personal body measurements that will produce size recommendations for appropriate fitting apparel, according to a press release by My Size.

“The selection by AY Marka Mag?azacilik A.S¸ of MySizeID as the sizing solution for its NetWork online store highlights the value of the technology to retailers. Shoppers are looking for a more personalised experience when shopping online, and retailers are searching for innovative solutions that can increase customer loyalty and decrease costs due to inefficiencies like size-based returns. We are pleased to announce this new commercial contract for MySizeID, as this contract represents a significant revenue generating opportunity. We believe this agreement further demonstrates the strength of our value proposition for leading retailers, globally, to offer their online shoppers a personalised, efficient, and technologically savvy shopping solution,” My Size CEO, Ronen Luzon said.

“We are excited to partner with My Size and to begin utilising the MySizeID smart measurement technology within our NetWork online store. We strive to provide our customers the most personal shopping experience possible, whether in store or online, and this solution will enable us to add another layer of personalisation that our shoppers will appreciate. It’s very important to us that our customers are happy with their purchases and that the items they are buying fit well and look great. We believe MySizeID will empower our customers to shop confidently, while also decreasing unnecessary returns due to sizing issues. We look forward to this partnership and to realising the benefits that MySizeID provides,” Necmi Kahraman, e-commerce director of AY Marka Mag?azacilik A.S¸. said.

Fibre2Fashion News Desk (GK)


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