Home / Knowledge / News / Apparel/Garments / Turkish apparel firm AY Marka selects MySizeID solution

Turkish apparel firm AY Marka selects MySizeID solution

02
Dec '19
Pic: MySize
Pic: MySize
My Size, the developer and creator of smartphone measurement applications, has announced that it has entered into an agreement and started integration with AY Marka Maggazacilik A.S, a leading Turkish apparel company, for the MySizeID smart measurement technology. MySize, from Israel, has developed and released several measurement applications.

AY Marka Mag?azacilik A.S¸ is integrating MySizeID into the online store for its NetWork brand to enable shoppers to build a fit profile of their personal body measurements that will produce size recommendations for appropriate fitting apparel, according to a press release by My Size.

“The selection by AY Marka Mag?azacilik A.S¸ of MySizeID as the sizing solution for its NetWork online store highlights the value of the technology to retailers. Shoppers are looking for a more personalised experience when shopping online, and retailers are searching for innovative solutions that can increase customer loyalty and decrease costs due to inefficiencies like size-based returns. We are pleased to announce this new commercial contract for MySizeID, as this contract represents a significant revenue generating opportunity. We believe this agreement further demonstrates the strength of our value proposition for leading retailers, globally, to offer their online shoppers a personalised, efficient, and technologically savvy shopping solution,” My Size CEO, Ronen Luzon said.

“We are excited to partner with My Size and to begin utilising the MySizeID smart measurement technology within our NetWork online store. We strive to provide our customers the most personal shopping experience possible, whether in store or online, and this solution will enable us to add another layer of personalisation that our shoppers will appreciate. It’s very important to us that our customers are happy with their purchases and that the items they are buying fit well and look great. We believe MySizeID will empower our customers to shop confidently, while also decreasing unnecessary returns due to sizing issues. We look forward to this partnership and to realising the benefits that MySizeID provides,” Necmi Kahraman, e-commerce director of AY Marka Mag?azacilik A.S¸. said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Retail | On 1st Dec 2020

British retailer Arcadia enters into administration

UK clothing retail group Arcadia recently entered into administration ...

Pic: Fashion For Good

Textiles | On 1st Dec 2020

Fashion For Good launches Viscose Traceability Project

Fashion for Good, a global initiative to make all fashion good, has...

Pic: European Commission

Textiles | On 1st Dec 2020

Croatian, Belgian, Romanian firms win EUSIC challenge

Snake, a Croatian platform that enables users to wear outfits in...

Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search