Home / Knowledge / News / Apparel/Garments / Two-third consumers in US use mobile to shop: CTA
Two-third consumers in US use mobile to shop: CTA
27
Feb '17
About 60 per cent e-shoppers in the US use phones for shopping and two thirds (67 per cent) search online for additional product information, according to a new research from Consumer Technology Association (CTA). The report says that online and mobile research leading to a brick-and-mortar in-store purchase remains the primary way consumers make decisions.

The Path to Purchase Using Mobile Devices Market Research report by CTA says that the increasing use of smartphones for shopping has drastically impacted the consumer's path to purchase. About nine in ten mobile device owners (90 per cent) have at least one subscription to access coupons, promotions, and special discounts.

"Every step of the consumer's path to purchase has dramatically changed with the use of smartphones, from triggering interest in considering technology products to purchase and sometimes post purchase behavior that includes posting online reviews. The retail market continues to change with the innovations associated with smartphone technologies – such as location-based services and apps – creating new opportunities for both brick-and-mortar and online retailers to meet the changing needs of consumers," said Steve Koenig, senior director, market research, CTA.

The report also states that consumers strongly prefer mobile-optimised websites over apps. They seek value, exclusivity and authenticity, as well as personalised content and deals based on location, all of which mobile devices can provide. Despite high ownership of mobile devices, 41 per cent of consumers use a desktop or laptop to assist in shopping.

About 61 per cent of purchases are made in-store, with 29 per cent of consumers searching for product information while shopping in-store. While consumers say smartphones offer quick access to information, using a phone in-store is distracting, reveals the report.

Most online purchases are made via online-only retailer websites (51 per cent), such as Amazon or Newegg, rather than with online-only retailer apps (24 per cent), or multichannel retailer websites or apps. Close to 76 per cent of consumers use existing online accounts to make a purchase, the remaining use guest checkout options or sign up for a new account, notes the CTA research.

US online consumer spending via mobile devices such as smartphones and tablets almost doubled during the 2016 holiday season – increasing 45 per cent to $20.1 billion.

"Mobile connectivity that delivers anytime/anywhere access and information is one of the driving trends of our time, and our shopping preferences reflect that evolution," added Koenig.

The report represents the findings of a quantitative study administered via internet form to an online national sample of 1,009 US adults between October 31 and November 3, 2016. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Ronald Van Den Broek,

Ronald Van Den Broek

Headquartered in Japan, Mimaki Engineering Co. Ltd. manufactures and...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search