Home / Knowledge / News / Apparel/Garments / TZP Group makes strategic investment in SA Company

TZP Group makes strategic investment in SA Company

27
Oct '20
Pic: SA Company
Pic: SA Company
TZP Group, through TZP Capital Partners III, a private equity firm based in New York, has made strategic investment in SA Company, a leading outdoor lifestyle apparel business. Partnership will help support the company's operations, and drive next phase of brand growth, innovation and customer engagement as SA continues to scale the business.

As part of the investment, TZP will help SA deepen existing customer relationships and increase brand awareness. Terms of the transaction were not disclosed.

Founded in 2014 by CEO Thomas DeSernia Jr, SA Company is a high-growth e-commerce retailer that is focused on providing quality outdoor apparel and accessories. Well known for its popular Face Shield line of tubular bandanas, the company has become synonymous with innovative, affordable products that enhance the outdoor experience, across fishing, hunting, boating, and similar outdoor verticals. DeSernia will continue to lead the company in his role as CEO, Thomas DeSernia, Sr will continue in his role as president, and the DeSernia family will maintain a meaningful ownership position in the company.

SA Company has experienced significant, profitable growth with revenue exceeding $100 million as demand for affordable outdoor apparel has accelerated. As part of the investment, TZP will help support the company's operations and continue to drive its growth by deepening existing customer relationships and increasing brand awareness, while also exploring new product categories and retail distribution opportunities in the future.

"TZP has been a great partner to me and our team, well before they became an investor in the business, helping us think through opportunities to enhance the business and positioning SA for continued success. We are excited to enter into this new chapter of growth with TZP and believe that they will be a strong partner as we look to further establish our leadership position in the outdoor lifestyle category," said DeSernia, Jr founder and CEO of SA Company. "We believe that our customers shouldn't have to choose between price and quality gear, and we're proud to offer the combination of quality, value and style that they are looking for to safely and comfortably enjoy the outdoor activities they love, now more than ever before. We expect the TZP partnership to help us further accelerate the tremendous growth we have seen in the business to date, allowing us to better serve the needs of our current and future customers and fulfil our mission to make accessible apparel and accessories to enjoy the outdoor lifestyle."

"SA Company has significantly disrupted the outdoor lifestyle apparel business by focusing on value, comfort and style, providing quality products at competitive prices targeting fishing, hunting, boating, and similar outdoor verticals. Unlike many other brands, SA has tapped into the outdoor enthusiasts' need to enjoy the outdoors without having to overpay for the gear they need," said Dan Galpern, partner at TZP.

"We were impressed by Thomas and his team's execution, the strong financial performance and scalability of the SA Company business model, the foundation of which was built on an exceptional DTC brand. With a solid platform in place, strong profitability and a loyal, growing community of outdoor enthusiasts, the company is well positioned to benefit from the continued outdoor and ecommerce industry tailwinds. We are grateful for the opportunity to join Thomas and the talented SA team to help capitalise on the significant growth opportunities ahead," Galpern added.

Fibre2Fashion News Desk (SV)


Must ReadView All

Pic: Shutterstock

Textiles | On 24th Nov 2020

UK secures vital rollover trade deal with Canada

The UK and Canada have locked in their existing trading relationship, ...

Pic: Shutterstock

Textiles | On 24th Nov 2020

'No deal' Brexit to badly affect T&C industry: EURATEX

A 'no deal' Brexit would have a detrimental impact on the textile and ...

Pic: Shutterstock

Apparel/Garments | On 24th Nov 2020

Women hit hard by COVID-19 impact on garment sector: ILO

The impact of COVID-19 on garment sector women has worsened due to...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Bora Akris,

Bora Akris

Realkom, headquartered in Istanbul, is a fully integrated textile company...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search