Home / Knowledge / News / Apparel/Garments / UA Rush recycles body energy during performance

UA Rush recycles body energy during performance

07
Apr '19
Pic: Under Armour
Pic: Under Armour
Under Armour has partnered with Celliant to create UA Rush, a mineral-infused fabric designed to enhance performance, giving athletes that extra edge by recycling the body's energy during performance. Under Armour is once again changing the performance apparel game by introducing responsive textiles and gear, scientifically designed to enhance performance.

"UA Rush is Under Armour's newest performance apparel line, designed to be worn at the time of sweat. This scientifically engineered fabric promotes improved performance and energy return. In simplified terms, UA Rush is intended to provide the same benefits to the body as an infrared saunam," Under Armour said on its website.

Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend. The blend is then infused into the fibers that are ultimately knit into UA's high-performance fabrics that make up the gear in the collection, the website explained.

During performance, the body emits heat. The responsive UA Rush fabric absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance, energy and recovery. When worn, UA RUSH stimulates increased endurance and strength.

"The introduction of UA Rush is our commitment to giving athletes 360-degrees of training support both in the gym and beyond. With the launch of UA Rush, we now complete the training cycle - there is now UA gear designed to optimize human performance at every training occasion," Dan Leraris, general manager of men's training at Under Armour.

Under Armour athletes from around the globe have been training in UA Rush for their biggest moments. UA will be providing a glimpse into the training experiences of some of the world’s most elite athletes – Stephen Curry, three-time NBA champion and two-time MVP; Kelley O’Hara, world cup champion soccer player; and Anthony Joshua, heavyweight champion of the world– in the form of a documentary launching this summer.

The UA Rush collection includes men's and women's fitted tees, long-sleeved shirts, leggings and tights, and a sports bra for women. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Smart apparel to take Bangla sales to $130 bn by 2025: BAE

Apparel/Garments | On 25th Apr 2019

Smart apparel to take Bangla sales to $130 bn by 2025: BAE

The fourth industrial textile revolution involving 'smart clothing'...

Vietnam's garment-textile exports to exceed $40 bn: VITAS

Apparel/Garments | On 25th Apr 2019

Vietnam's garment-textile exports to exceed $40 bn: VITAS

Vietnam's garment and textile exports exceeded $36 billion last year...

Pic: Kornit Digital

Textiles | On 25th Apr 2019

Kornit unveils Avalanche Poly Pro at HK Discover Event

Kornit Digital, a global market leader in digital textile printing...

Interviews View All

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search