Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at email@example.com in case you need any other additional information.
The Online Retail Monitor- Q1 2017 report by Google and British Retail Consortium (BRC) says that the South West saw the fastest growth in search volumes at 23 per cent compared with the same quarter a year ago, whilst Northern Ireland and Wales both grew by 19 per cent. In contrast London saw a decline of 8 per cent on Q1 2016.
Department stores were a popular sector for overseas consumers on smartphone devices, increasing 50 per cent in Q1 2017. The report also reveals that Estonia demonstrated the strongest appetite for UK retailers from the EU, reporting an 84 per cent increase on smartphone devices in the first quarter of 2017.
"The (growth) points to the significance of retailers tailoring their online offering to suit both traditional browsing and mobile platforms in order to satisfy shoppers. Smartphone-ready sites and quick loading times are essential to holding customers' attention and converting searches into sales," said Helen Dickinson OBE, chief executive, BRC.
A closer look at the different areas of the UK shows that online searches from nations and regions beyond the centre are growing at a faster rate than urban hubs such as London, which actually saw a fall. Meanwhile, browsing activity from overseas remains strong, with countries as far flung as Estonia and large markets like Germany seeing particularly strong growth.
"Online sales now consistently make up over a fifth of total retail sales at home, while the appetite for UK brands abroad is clear to see. Satisfying this interest from home and abroad, via computer or smartphone, is the key for UK retailers to make the best of their online offering," added Dickinson.
"In the first quarter of the year, digital continued to drive growth for our UK retailers. Retail searches steadily grew throughout the quarter post-Christmas, reaching 9 per cent growth in March. Smartphone growth shows no sign of slowing down, with retail searches from mobile devices up 23 per cent year-over-year, 7 percentage points higher than last quarter," said Martijn Bertisen, retail director, Google.
Looking overseas, the EU continues to fuel growth in demand for UK brands. In particular, Eastern European nations like Estonia and Romania showed growth of more than 70 per cent year-over-year from smartphones, according to the report.
"Closer to home, we saw a slowdown in retail-related searches from Greater London, however there was an increasing appetite from the rest of the country, particularly on mobile. This highlights the importance of thinking local, we have seen up to 40 per cent of searches on Google have local intent, as consumers are more likely to research their purchases online before visiting a store," added Bertisen. (KD)
Fibre2Fashion News Desk – India
| On 3rd Dec 2020
China has overtaken the United States in the third quarter of this...
Vietnam's textile and garment industry is predicted to earn $33.5-$34 ...
Uzbekistan's Textile-Contact Company recently signed a $12-million...
Abhimanyu Singh Rathore & Barbara Anna Kosiorek
‘Blending cultures is the true beauty of fashion, where one’s imagination...
‘Online economy has changed the whole dynamics of buying habits.’
Maa Tex Speciality
‘We suggest reducing dosage of sizing chemicals to reduce sludge...
Galvanin has more than 50 years of experience in the production of textile ...
FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...
CADT Software & Drafting was founded in Spain in 1987 by Josep...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Divvya and Nidhhi Gambhir
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...
Coming from a family that ran a business of jute and linen mills since...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.