United States Of America : Under Amour strikes partnership with Uni of California

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Under Amour strikes partnership with Uni of California

25
Apr '16

Courtesy: Under Armour

Under Armour and University of California (UC), Berkeley, recently announced a new 10-year agreement whereby it will not only exclusively design and supply the footwear, apparel and equipment for the athletic department's wide range of men's and women's sports, but also connect directly with the broader campus community.

The long term agreement, commencing July 1, 2017, will benefit both the athletic department and the greater campus by providing student internships, employment opportunities for UC Berkeley graduates, charitable partnerships and exclusive product discounts for campus departments.

This new affiliation further expands Under Armour's footprint in the collegiate market, with California becoming the brand's 34^th Division 1 all-school partnership and second in the Pac-12 conference.

“UC Berkeley is one of the world's top universities and a standard bearer for academic excellence and athletic achievement. It is an honour to bring our mission for making athletes better to the Golden Bears. We look forward to collaborating with Cal Athletics and the entire campus for betterment in fitness, wellness, charitable and professional development in ways never done before by an apparel and footwear partner,” said Kevin Plank, founder and CEO, Under Armour.

Director of athletics, H. Michael Williams, said, “Under Armour's vision mirrors our university's emphasis on innovation, research and entrepreneurship, and this agreement will offer opportunities for students to advance their ideas through a variety of programmes.” (HO)

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