Home / Knowledge / News / Apparel/Garments / US consumers want convenient shopping experience

US consumers want convenient shopping experience

26
Jan '19
US consumers want convenient shopping experience
US consumers want a more convenient shopping experience with less human interaction and more mobile technology and in-store innovation than ever before, according to SOTI's Annual Connected Retailer Survey. Most consumers think that retailers using more mobile technology (both self-service and used by sales associates) enable a quicker shopping experience.

Through a survey that looked at US consumers’ shopping habits both online and in-store, 76 per cent of respondents indicated that retailers that utilise more mobile technology (both self-service and used by sales associates) enable a quicker shopping experience, an increase from 67 per cent last year. Additionally, nearly three quarters (73 per cent) of respondents were in favour of self-service technologies to improve the retail shopping experience and reduce staff interactions, up 10.6 per cent from last year.

SOTI surveyed 526 consumers in the US ranging from 18 to 60 years old. The survey was conducted during December 2018 via Survey Monkey.

“SOTI’s Connected Retail survey indicates that consumers desire technology that enables a quicker and more convenient in-store shopping experience with limited human interaction. These results prove the critical role that mobile technology plays in reducing many of the challenges of the seamless customer experience through solutions that reduce cost, complexity and downtime in a secured for mobile, yet accessible fashion,” said Shash Anand, vice-president of Product Strategy at SOTI. “In an era where mobility can be taken to endless possibilities, retailers need to evolve beyond traditional mobile technology management to capitalise on new customer expectations quickly and efficiently."

Anand continued, “Retailers need to invest in platforms that provide a holistic mobile experience – from the ability to build mobile apps, that are both consumer- and sales associate-facing, manage critical processes, to being able to quickly troubleshoot devices on the floor to reduce downtime, and ultimately customer frustration.”

When it comes to arming sales associates with the right mobile solutions, consumers were dramatically more in favour of supplying them with technology to improve their experience than they were in 2017, which makes this all the more evident that retail continues to evolve and customer expectations never stand still. These technologies included handheld or fixed devices to check inventory and prices, mobile register, and handheld device to communicate with back room.

Mobile apps are not the only competition brick and mortar stores face. This holiday season, Amazon announced a record breaking number of its devices sold with its Echo Dot smart speaker being one of its best sellers. Virtual assistants like Amazon Alexa and Google Home have promised to change the way consumers shop, but according to SOTI’s survey, only 25 per cent of consumers with a Virtual Assistant have used it for voice-activated shopping.

Mobile technology not only has the capability to transform where consumers buy, but it can also transform the methods in how they receive what they buy. Sixty-four per cent of consumers expressed that they would be comfortable with new shipping methods offered by retailers, up only 6 per cent from last year. Consumers are significantly more comfortable with retailers and transportation companies using drones, 37.07 per cent, an increase of 28.82 per cent since last year, and autonomous vehicles, 35.5 per cent, an increase of 26.96 per cent.

Anand concluded, “While there has been a steady increase in the desire for new delivery options, few companies are leading the pack in employing these methods such as Amazon and technologies like Hello Alfred. Mobile technology and IoT devices afford the opportunity to make these distribution methods a reality and we expect to see retailers adopt more modern solutions to meet consumers innovative demands.” (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Oct 2021

US reaches multi-country agreement on Digital Services Taxes

The US has reached an agreement with Austria, France, Italy, Spain...

A portion of globe showing location of Myanmar in Asia. Pic: commons.wikimedia.org/ Valegos Mangenuit

Textiles | On 27th Oct 2021

Myanmar heading towards economic crisis

The southeast Asian nation of Myanmar, which saw military junta...

Pic: Shutterstock/I Love Coffee dot Today

Apparel/Garments | On 27th Oct 2021

Cambodia’s garment exports up by 11.4% in Jan-Sept 2021

Cambodia exported $8.2417 billion worth garments between January and...

Interviews View All

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Aashumi Mahajan,

Aashumi Mahajan

The Luxe Maison is a premiere haute couture e-boutique established after...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search