US FAM Brands acquires contemporary women's brand Wildfox

08 Feb '20

2 min read

Pic: Wildfox

Los Angeles based apparel manufacturer FAM Brands recently announced acquiring Wildfox, a contemporary women's apparel brand. The company has taken over design, production and manufacturing, to seamlessly continue the line of retro-inspired collections and accessories. The company intends to partner with the existing Wildfox factory base.

Wildfox was founded in 2008 as a California stylish brand. FAM Brands, founded in 1985 by Frank Zarabi, offers a wide range of men's, women's and children's products including sportswear, outerwear, activewear, loungewear, swimwear, and fitness accessories.

"Wildfox, synonymous with California style….shares our passion for creating high-quality clothing and exceptional customer experiences. Well known for vintage-inspired style and ultra-comfortable signature essentials, Wildfox provides a perfect base for even further category extensions. We are thrilled to welcome Wildfox into our portfolio of brands," FAM Brands chief executive officer Frank Zarabi said in a press release.

Wildfox offers a full range of tops, bottoms, dresses, intimates, outerwear, swimwear and sunglasses. This collection of vintage inspired looks is available in luxury department stores such as Bloomingdales and Nordstrom, specialty boutiques and top online accounts including Revolve and Shopbop.

In addition, it has a broad international presence in top retailers such as Selfridges and Harrods, as well as top boutiques throughout Europe, Canada, Australia and Asia.

Fibre2Fashion News Desk (DS)

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