Home / Knowledge / News / Apparel/Garments / US shoppers prefer clothes from discount retailers: NRF

US shoppers prefer clothes from discount retailers: NRF

Oct '18
Courtesy: Pexels
Courtesy: Pexels
Of the surveyed, 75 per cent of the consumers in the United States (US) are value-conscious shoppers as they prefer buying clothes from discount retailers, says a recent study by the National Retail Federation (NRF). Regardless of age or income, virtually everyone wants a bargain whether it’s for everyday necessities or big-ticket splurges.

The survey of more than 3,000 US adults found that 89 per cent said they shop at various types of discount retailers. Of those, 58 per cent reported shopping at dollar stores, 50 per cent at off-price stores like Ross or TJ Maxx, 44 per cent at outlet stores and 36 per cent at thrift stores, according to the latest issue of the quarterly Consumer View report by NRF.

Consumer View is a quarterly report that gauges consumer behaviour and shopping trends related to stores, online channels, customer loyalty, technology and other topics.

"Looking for the best price is a habit that cuts across almost every demographic. Even those who can afford to shop elsewhere love finding a 'steal' and it’s a habit that’s here to stay," NRF vice president for research and development and industry analysis Mark Mathews said.

"Off-price and discount shopping took off during the recession as price-conscious consumers looked to save on everything from brand-name goods to everyday household purchases," the report said. "Now, eight years into the economic recovery, consumers continue to hunt for deals and discounts."

Those discount models appeal to consumers across age and income groups, with 89 per cent of those making under $50,000 a year saying they shop at various discount retailers along with 88 per cent of those making between $50,000 and $100,000 and 90 per cent of those making over $100,000. Bargain shoppers include 93 per cent of both millennials (born from 1981 to 1994) and Generation Z (born in 1995 or later) over the age of 18, the report revealed.

The report stated that there are regional differences among value shoppers, with 38 per cent living in the South, 23 percent in the West, 21 percent in the Midwest and 18 percent in the Northeast. They are almost evenly divided among men (47 per cent) and women (53 per cent), and 46 per cent have children.

Value shopping is a way of life for those surveyed, with 43 per cent going to a discount grocer weekly, 66 per cent visiting a dollar store at least twice a month and 58 per cent shopping at an outlet at least once a month. And 63 per cent are buying more items on sale than they did five years ago.

The report said value consumers are 'willing to give up almost anything for the satisfaction of a good bargain,' with three-quarters or more not expecting buy online/pick up in-store, free two-day shipping, product reviews or an entertaining shopping experience. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Sales tax reduced for Pak textile, leather sectors

Textiles | On 20th Nov 2018

Sales tax reduced for Pak textile, leather sectors

Pakistan’s Federal Board of Revenue (FBR) recently issued procedure...

US may include RMG in revised duty free Nepali items list

Apparel/Garments | On 20th Nov 2018

US may include RMG in revised duty free Nepali items list

The United States is interested to revise the list of Nepali products ...

Expedite FTA with Russia: TEA tells govt

Apparel/Garments | On 20th Nov 2018

Expedite FTA with Russia: TEA tells govt

The Indian government should begin negotiation and enter into a free...

Interviews View All

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...



Italtex is a leading studio publishing fabric trend-books since 1959....

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search