India : Usha launches India's first Barbie sewing machine

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Usha launches India's first Barbie sewing machine

08
Jan '16

Usha International, a leading player in the sewing machine industry, has unveiled India's first ever sewing machine for children - 'Usha Janome - My Fab Barbie'. As a first mover in this category, Usha Janome - My Fab Barbie is a full feature sewing machine launched in association with Mattel Inc, Usha said in a press release.

This machine is a unique gifting option for parents. Now young girls and teenagers can express, create and showcase their vivid imagination, like never before!

Price at Rs 10,900, the sewing machine comes in a combination of pink and white colors. Featuring charming Barbie doll graphics on the machine, My Fab Barbie is all set to transform the way eight year olds and above spend their free time. With the introduction of My Fab Barbie, sewing now features as a serious option for mothers to skill their children. Mothers and daughters can now experience the joy of creating together by co-creating personalized greeting cards, quilting or embellishing wrist bands and hair bands among various options with the easy to use My Fab Barbie sewing machine, Usha said.

To get users started, My Fab Barbie comes with a sewing book with five easy sewing projects for kids, two free additional creative foots – ¼ inch seam foot and gathering foot, sewing box with do it yourself kit and an instruction manual along with a demo DVD and accessories.

At the launch of Usha Janome - My Fab Barbie, arvinder Singh, President-Sewing Machines, Usha International said, “During the formative years, it is critical for parents to support cognitive, emotional and physical development of their children. Recognizing this, we introduced My Fab Barbie sewing machine as a unique gadget for young girls that would help them in creatively expressing their imagination. Additionally, this initiative helps us to foster a strong relationship with our young consumers and introduce them to the art of sewing at an early age.”

Keeping My Fab Barbie safe to use, the sewing machine comes with an automatic thread cutter avoiding the use of scissors, an in-built light for better visibility, free arm circular stitching for easy movement of material on the table and colour coded functional display for easy selection of design.

Usha plans to engage kids at various hobby centers, Public schools, clubs, RWA activations, public events such as kid's fairs by creating an attractive Barbie demo set up and showcasing sewing machine usage. Special workshops for kids would be conducted in Mumbai and Kochi. (SH)

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