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Home / Knowledge / News / Apparel/Garments / Uware Brands into licensing agreement with Polaroid
Uware Brands into licensing agreement with Polaroid
23
Jun '17
Uware Brands has entered into a licensing agreement with Polaroid for a line of Polaroid branded apparel in the US and Canada. The first Polaroid licensed products from Uware Brands include unique graphic tees like the “Be Original” shirt, the “My Selfie” shirt, and the “Picture Yourself” shirt. The tees in the line feature bold and clever designs.

"The addition of Polaroid to our growing portfolio of licensors is a great way to recognise Polaroid’s 80th anniversary. We are excited about working with Polaroid, and feel that Uware offers a unique approach to the brand that will resonate with our fans and followers,” said David Harkins, VP, marketing for Uware.

The first Polaroid licensed products from Uware Brands include unique graphic tees like the “Be Original” shirt, the “My Selfie” shirt, and the “Picture Yourself” shirt. The tees in the line feature bold and clever designs that incorporate the iconic Polaroid Classic Border Logo and legacy Polaroid cameras.

Uware Brands is a leading provider of licensed and private label apparel. The company has a long history of developing and marketing successful printed apparel merchandising programmes for the wholesale and retail markets.

Polaroid is one of the most trusted, respected and recognisable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. (SV)

Fibre2Fashion News Desk – India


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