Vaude, a German producer of mountain sports equipment, has received the highest honours at the prestigious German Sustainability Award and has been named “Germany's Most Sustainable Brand 2015,” the company said in a press release.
The award ceremony took place at the German Sustainability Congress in Dusseldorf.
“At all levels of value creation, sustainability is placed in the foreground. Vaude sets standards for sustainable products with programs such as the Green Shape label or its Fair Wear Foundation “Leader status” for fair working conditions. Despite the small size of the company, the Vaude brand is a strong, successful and trusted brand among all of its stakeholders.” the jury said in its verdict.
Vaude CEO Antje von Dewitz said, “We are delighted and proud of the award as Germany's Most Sustainable Brand. The award is a wonderful recognition and at the same time, an incentive for us. As a strong outdoor brand, we want to continue promoting harmony between people and nature for business enterprises.”
For years, Vaude said it has pursued a consistent sustainability approach, which is implemented and lived out in all divisions. The company proves that socially and environmentally responsible business practices can also be economically successful. "We are positioning ourselves clearly and comprehensively as a sustainable brand. We implement this everywhere, in product development as well as in logistics and human resources. The expense that this involves is enormous. But we are convinced that it makes sense and is worthwhile in the long term. The results can already be seen: public perception of our commitment is growing dramatically and the Vaude brand stands for these values," said von Dewitz
This has been confirmed by numerous surveys and market research results in which Vaude regularly takes first place when it comes to credibility, sustainability and ecology. Last but not least, the fact that sustainability can also be an economic success factor is confirmed by the company's sales performance, which has been above the industry average for year, the release said. (SH)
Fibre2Fashion News Desk - India