Home / Knowledge / News / Apparel/Garments / Vibrant Body Company unveils "clean" bra

Vibrant Body Company unveils "clean" bra

Sep '19
Pic: PR Newswire
Pic: PR Newswire
The Vibrant Body Company has unveiled the world's first "clean" bra designed specifically for women's breast health, wellness and comfort. The launch coincides with October National Breast Cancer Awareness Month. The Vibrant Bra has been created after seven years of research and prototyping by the top three global designers from Triumph, Soma and Vassarette.

When it comes to intimates, women's health and wellness have been ignored for far too long, according to Vibrant founder and CEO Michael Drescher. "Every aspect of the Vibrant Bra is intentional and made with a women's body in mind," said Drescher. "When a woman says, 'my bra is killing me,' she usually means her bra is annoyingly uncomfortable. The irony is that the underwire and chemicals in her bra may actually be affecting her health and well-being. We took this to heart when we designed our bra."

"The Vibrant Bra is extraordinarily comfortable and is free of potentially harmful chemicals and dyes, but we didn't stop there," said Heidi Lehmann, Vibrant's master designer and one of the world's foremost intimate apparel designers. "We wanted a bra that gives women an amazing shape and lift, creating a sexy glow of self-confidence for our customers."

The Vibrant Bra was launched after seven years of research and prototyping by the top three global designers from lingerie companies Triumph, Soma and Vassarette. It has earned Vibrant a 20-year Utility Patent in the United States and EU, written and presented by Dr. Rashida Karmali, JD and renowned former Memorial Sloan Kettering PhD of Microbiology.

In researching materials to use in its new bra, Vibrant's senior design team looked to the cosmetics industry, which has been leading the way in educating women on the importance of eliminating harmful toxins. The company chose to use fabrics that meet or exceed European standards and are certified not to contain any potentially harmful levels of chemicals such as formaldehyde, artificial flame retardants, herbicides (such as glyphosate), chlorine bleach and various heavy metals.

"Fabrics that contain these chemicals – while legal in the US – are banned in Europe and in most civilised nations. And although these toxins are found in many garments, we made sure through our development process that they would not show up in our intimates," Drescher said. The Vibrant product line is Oeko Tex-certified, meaning the products meet or exceed established European standards that have banned harmful levels of more than 1,300 chemicals and compounds from touching the skin. In the US, fewer than 50 of these chemicals have been banned.

A primary benefit of the Vibrant Bra is that it contains no wires. According to Karmali, "Putting wires in a bra is not only uncomfortable, but many studies show compromising the lymphatic system anywhere on the body for excessive periods of time is unhealthy. Our innovative patented cup provides special side support, which combined with the overall construction, actually promotes circulation rather than restricts it. We strive to activate a woman's body, not restrict it. Over and over again, women tell us it's the most comfortable bra they have ever worn."

The Vibrant Body Company is contributing 5 per cent of all net sales of bras during October 1 – December 31 to the Breast Cancer Alliance. The non-profit works to improve survival rates and quality of life for those impacted by breast cancer through better prevention, early detection, treatment and cures by investing in innovative research, breast surgery fellowships, regional education, dignified support and screening for the underserved. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 18th Sep 2020

Uncertainty high, economic recovery strength varies: OECD

With the pandemic continuing to threaten jobs, businesses, health and ...

Pic: Shutterstock

Apparel/Garments | On 18th Sep 2020

Cambodian garment sector may be hit by CLMV exports slump

The pandemic will significantly affect the exports of Cambodia, Laos, ...

Pic: New Look

Retail | On 18th Sep 2020

New Look creditors approve company voluntary arrangement

The company voluntary arrangement proposal of New Look Retail...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Veronique Lee, Modavanti

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search