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Way Running unveils Sustainable Runner

Nov '19
Pic: PR Newswire
Pic: PR Newswire
Way Running has unveiled Sustainable Runner, the sustainable running shoe. Designed for comfort, durability and performance, the shoe is simple without any decorative features that make most running shoes replete with synthetic, toxic materials which cannot be recycled. Each year, more than 300 million shoes end up in landfills, according to reports.

The brainchild of a Montreal startup, the Sustainable Runner is also meant to be the outcome of continual improvement thanks to user feedback. The Sustainable Runner can be purchased online through a Kickstarter contribution, and early users will be able to comment on comfort and performance so future iterations of the product are even better.

“We wanted the Way Sustainable Runner to be a sustainable product from start to finish throughout the shoe's lifecycle,” says company co-founder Mathieu Desjardins. ''It begins with the use of natural and recyclable materials – no paint, no gimmicks, nothing unnecessary – and it ends with our commitment to recycle and reuse all components once the shoe is worn out.” Users simply return the shoes in the same box they came in. Way Running will recycle materials that can be recycled, and give users a rebate on their next pair.

The shoe comes in black, white, or black and white. There are no frills, no logos or unnecessary decorations. The upper is made with a mixture of merino wool and Tencel, so it breathes well, dries faster and regulates your temperature. The Midsole is designed for a neutral stride and provides enough rebound to improve running performance, yet enough comfort to wear all-day long. The foam is recyclable.

Way Running is a Montreal startup founded by three runners with decades of experience in the sporting goods industry. It aims to design products with a minimal environmental footprint, in an industry that needs to catch up on the path to sustainability.

Fibre2Fashion News Desk (SV)

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